Himalaya Wellness × Zee Rishtey Awards, 2024
- Brand
- Himalaya Wellness · Personal & home care
- Property
- Zee Rishtey Awards · Zee Entertainment Enterprises
- Tier
- Co-powered
- Date
- 2024
- Source
- afaqs!Indiantelevision.com
Co-powered by.
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Himalaya Wellness's other deals
Purpose · 4 Feb 2026
A nationwide stress-awareness drive built on a 10-question self-assessment that drew over 75,000 responses; the findings (women and 18-34 year olds most stressed, Delhi the most stressed city) were released as a report, with Ashwagandha positioned as the brand's adaptogen answer.
Ad film · 22 Dec 2025
A film for the pure cow ghee bathing bar in which a new mother, nervous about bathing a newborn with sensitive skin, is reassured by her sister, a doctor, who explains the ghee formulation and its pH 5.5 balance.
Digital/social · 7 Nov 2025
A digital film opens in the Indian women's ice hockey team's locker room, where players apply the new Cocoa Butter Intensive Serum Body Lotion before stepping onto the ice, pairing the lotion's 48-hour moisturisation with the athletes' endurance in harsh conditions.
Agency: Chapter 5.
Launch · 11 Oct 2025
Launch campaign for the Himalaya Turmeric Range (face wash, serum and dark-spot cream with turmeric, niacinamide and glycolic acid) timed to International Turmeric Day, fronted by Mithila Palkar across digital, retail and festive outdoor with an influencer push.
Talent: Mithila Palkar.
Purpose · 5 Aug 2025
A World Breastfeeding Week film in which a mother's lullaby falters as she moves from her home into metro stations, airports and malls, and steadies again inside a Himalaya Happy Feeding Room. Tied to a pledge of five rupees per pack of baby soap, lotion and cream towards building more feeding rooms.
Ad film · 15 Jul 2025
For the Bhringaraja Anti-Hair Fall Shampoo, a film shows two friends on a swing, one afraid of falling and the other reassuring her, as a metaphor for the shampoo's promise; TV in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana with a national digital and influencer rollout.
Agency: 82.5 Communications.
Digital/social · 12 May 2025
Two digital films, 'SOS' and 'Breath-checker', stage comic conversations with an AI assistant to show bleeding gums and bad breath as gum problems, pushing Himalaya Ayurveda Gum Care Toothpaste on YouTube, Facebook, transit displays and through dentist influencers on Gum Health Day.
Agency: Social Panga.
Partner · Event · 2025
Anti-Hangover Partner.
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