Patanjali Ayurved
Patanjali Ayurved sponsors 5 properties, mostly tv and streaming, then film, and has 5 campaigns on record.
9 of 11 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Associate sponsor · Film · 2024
Patanjali is billed in Singham Again's opening credits as a brand partner of the film.
Associate sponsor · TV show · 7 Oct 2023
Co-powered by on the season that premiered 7 October 2023 on Sony Entertainment Television.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of UP Warriorz, 2023.
Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Patanjali Ayurved is on Swami Ramdev's YouTube sponsor wall, carried in 28 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Patanjali Ayurved's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shilpa Shetty | Past | 18 Nov 2024 | 18 Nov 2024 |
| Tiger Shroff | Past | 10 Jul 2024 | 10 Jul 2024 |
| Tamannaah Bhatia | Past | 9 Mar 2024 | 10 Jul 2024 |
Campaigns
With the agency and talent where the trade press named them.
Other · 24 Sep 2025
Patanjali's Special Chyawanprash advertising asked why settle for 'ordinary Chyawanprash made with 40 herbs'; Dabur sued, a July 2025 Delhi High Court injunction barred the line, and in September a division bench allowed 'ordinary' as puffery but not the '40 herbs' reference that pointed at Dabur.
Integrated campaign · 18 Nov 2024
Nutrela signed Shilpa Shetty as brand ambassador and built a 360-degree campaign around India's protein gap, positioning the soya chunks range as a vegetarian answer, with recipes and content running alongside the advertising.
Talent: Shilpa Shetty.
Launch · 10 Jul 2024
A TVC for the launch of Dant Kanti Fresh Active Gel, a new toothpaste positioned on cooling and freshness, fronted by Bollywood stars Tiger Shroff and Tamannaah Bhatia.
Talent: Tiger Shroff, Tamannaah Bhatia.
Ad film · 9 Mar 2024
Tamannaah Bhatia, as brand ambassador, narrates a film equating women's unbreakable inner strength with the anti-hair-fall promise of Kesh Kanti Advance Hair Oil and its thirty herbs.
Talent: Tamannaah Bhatia.
Launch · 27 Jun 2023
A campaign for Patanjali's Dant Kanti oral-care range, promoting its toothpaste, created by Vermmillion Communication.
Agency: Vermmillion Communication.
Agencies
Credited on Patanjali Ayurved's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Vermmillion Communication | 1 campaign | 27 Jun 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Patanjali Ayurved | 5 | 0 | 5 | TV and streaming | 24 Sep 2025 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Patanjali Ayurved doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Patanjali Ayurved sponsor?
Patanjali Ayurved has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Zee Rishtey Awards, Singham Again, Indian Idol 14. The latest is dated 24 Sep 2025.
Which agency works on Patanjali Ayurved's campaigns?
Credited on Patanjali Ayurved campaigns: Vermmillion Communication (1 campaign, latest 27 Jun 2023).
Does Patanjali Ayurved sponsor cricket?
Yes. Patanjali Ayurved has 1 confirmed cricket deal on record.
Know when Patanjali Ayurved signs something new
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