Mondelez India × Zee Rishtey Awards, 2024

Festive · 6 Feb 2026

A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.

Agency: Ogilvy.

Associate · Event · 2026

Associate; billed as special partner by MediaNews4U.

Festive · 9 Aug 2025

Cadbury Celebrations' annual Raksha Bandhan campaign built around sibling bonds, part of a 25-year-plus tradition of festive Rakhi advertising for the gifting chocolate brand.

Ad film · 18 Mar 2025

A kids' film that sets the coloured Gems buttons loose in outer space, playing the brand's Jitney Colours Utni Masti line against child-like curiosity about the cosmos.

Agency: Ogilvy India.

Partner · Event · 2025

Sponsor; tier not stated in the release.

Ad film · 20 Dec 2024

A thriller-styled film with a comic twist that argues intense dark chocolate has to be eaten slowly, positioning Bournville as a slow-down ritual in a milk-chocolate market.

Agency: Ogilvy India.

Ad film · 18 Nov 2024

A film built on the idea that strength is built rather than inherited, with boxer Mary Kom and her son Khupneivar Kom cast as a mother teaching preparation rather than as a straight celebrity endorsement.

Agency: Ogilvy India. Talent: Mary Kom, Khupneivar Kom.

Digital/social · 27 Mar 2024

Kids scanned a QR code on the Tang pack to build an animated summer friend from over a lakh combinations, then filmed activities with it and shared clips under #TangSummerBreakBestie. Actress Shruti Sheth fronted the campaign.

Agency: Bates India. Talent: Shruti Sheth.