Week of 24 Aug 2026
33 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
29 campaigns
Digital/social · 24 Aug 2026
RuPay launched a microdrama IP called Tiny Talkies and opened it with a nine-episode arranged-marriage comedy in which the brand sits inside the story rather than in an ad break. The agency tgthr. Originals made it.
Agency: tgthr..
Ad film · 24 Aug 2026
A Dentsu Creative Webchutney film in which an intern's first international meeting dissolves into 'blah blah blah' until the Z11's AI transcription and translation let him follow along; digital-first for a young audience, directed by Vivek Duby for Fusion Films.
Agency: Dentsu Creative Webchutney.
Regional · 24 Aug 2026
An Onam campaign exploring the feeling of home from a distance, aimed at Kerala's diaspora and NRI customers during the state's biggest festival.
Festive · 24 Aug 2026
A Raksha Bandhan campaign with quick-commerce partner Blinkit, shot as a mock-documentary featuring actor Arbaaz Khan gently sending up Bollywood's exaggerated 'Bhai' persona. Conceptualised and created in-house by boAt, produced by Dryft.
Talent: Arbaaz Khan.
Launch · 24 Aug 2026
A titanium, gold and diamond men's jewellery collection under Aham, Senco's men's jewellery brand, fronted by actor Harshvardhan Rane and launched at One8 Commune in Mumbai under the line 'Be Bold. Be Strong.'
Talent: Harshvardhan Rane.
Ad film · 25 Aug 2026
Roff returned to television with an Ogilvy film set in a prison, where an inmate has to live with tiles that keep coming loose. The joke carries an awareness push in a tile-adhesive category most homeowners never think about.
Agency: Ogilvy India.
Regional · 25 Aug 2026
Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.
Agency: Talented.
Festive · 25 Aug 2026
Ten-second films for Mansion House Brandy and Monarch Legacy Edition ran every 100 seconds on Times Square screens from 14 to 16 August 2026 around India's Independence Day, about 2,592 plays in three days, as the company builds US distribution for both brandies.
Other · 25 Aug 2026
Advertisements and social posts that called the two-year filter life and no-servicing claims of Urban Company's Native purifiers a marketing gimmick and described using them as unsafe and risky. Urban Company sued for disparagement in the Delhi High Court on 11 August 2026; Kent told the court on 12 August it would withdraw the ads and not repeat similar claims.
Festive · 25 Aug 2026
A six-episode Rakhi content series about the people who have your back, from siblings and friends to colleagues and pets, paired with a limited-edition 'Makeup Ka Bhaichara' Celebration Edit sold only on Zepto that bundles Insight makeup with Smoor chocolates.
Purpose · 25 Aug 2026
A campaign highlighting the need for financial preparedness given life's uncertainties, part of HDFC Life's ongoing brand messaging.
Festive · 25 Aug 2026
A Raksha Bandhan 2026 campaign for Haldiram's built around the line 'Keh Do Dil Ki Baat, Haldiram's Ke Saath', positioning its sweets and gifting range for the festival.
Ad film · 25 Aug 2026
Next chapter of the Sachin Tendulkar campaign: slice-of-life films with Tendulkar and 'Ajay Bhaiya', a member of his home staff, shot at Häfele's Design Centre in Mahalaxmi, Mumbai. The first film turns the dishwasher's 100-utensil capacity into a nod to Sachin's centuries; a second film on personalisation and design freedom follows.
Talent: Sachin Tendulkar.
Purpose · 26 Aug 2026
A digital awareness campaign with Rajkummar Rao demonstrating an at-home hair-pull test to help people distinguish normal shedding from active hair loss, marking Hair Loss Awareness Month.
Talent: Rajkummar Rao.
Launch · 26 Aug 2026
JSW MG Motor India launched the Hector Tomahawk in EV and PHEV forms, its first SUV built on the ADAPT multi-energy platform and, in PHEV form, India's first plug-in hybrid engineered for a combined range of over 1,100 km; the launch was backed by a new TVC.
Festive · 26 Aug 2026
Malayalam Onam film by the new Kochi agency Audacious, with filmmaker-actor Santosh Pandit as a general dragging a reluctant soldier (streamer Sayip OP) back to the battleground; it crossed 2.2 million views and 175,000 shares on Instagram. Directed by Sofia Ashraf.
Agency: Audacious. Talent: Santosh Pandit, Sayip OP.
Purpose · 27 Aug 2026
A nationwide investor-awareness campaign contrasting 'tukka' (a guess) with 'tareeka' (a method), using humour to push investors away from tip-driven, instinct-led decisions and toward planned asset allocation and diversification.
Launch · 27 Aug 2026
Swiss Beauty licensed the Harry Potter franchise from Warner Bros. Discovery Global Consumer Products for a limited-edition makeup collection built on spells, the Hogwarts houses and the Patronus charm. It ran across the brand's online and offline channels in India as a fandom and nostalgia play aimed at younger buyers.
Integrated campaign · 27 Aug 2026
Hamdard repositions the Safi syrup for eighteen to thirty year olds with a mix of digital content, outdoor in Delhi, Mumbai, Lucknow and Kolkata, creator partnerships and doctor voices, plus a Natural Glow Partner integration across the fifteen-episode Amazon MX Player show 'We Got You Girls'. A parallel south India push supports the launch of Safi tablets in general trade.
Experiential · 27 Aug 2026
Cabin crew handed limited-edition branded rakhis to passengers on domestic and international sectors over Raksha Bandhan, aimed at flyers spending the festival away from family. Now in its fourth straight year, it ran across the airline's 48 domestic and 16 international destinations.
Launch · 28 Aug 2026
The seventh edition of The House of Rare's recurring Walk creative franchise, fronting its Autumn/Winter 2026 collections (Rare Rabbit, Rareism, Rare'Z and a new Guild range) with a single-room concept of doors opening onto different visual directions, conceived by founder Manish Poddar.
Digital/social · 28 Aug 2026
Sachin Tendulkar, signed as brand ambassador for three years, gets hiccups every time a loan is approved on the Kissht app, a running gag about five-minute, paperwork-free approvals. The films run on Instagram, YouTube and other digital platforms.
Talent: Sachin Tendulkar.
Experiential · 28 Aug 2026
Ethos brought the Grand Prix d'Horlogerie de Geneve travelling exhibition to India for the second time since 2022, showing the finalist watches across 15 award categories with watchmaking masterclasses and collector evenings; its MD and CEO Pranav Saboo also joined the GPHG jury.
Festive · 28 Aug 2026
A Raksha Bandhan film in which a rakhi becomes the gesture that repairs a brother-and-sister relationship strained by the family's disapproval of the sister's choice to marry for love, part of Delhivery's push to tie its parcel deliveries to personal relationships and distance.
Regional · 28 Aug 2026
Kerala-first campaign fronted by Priya Prakash Varrier for the relaunched Cuticura talc with 8-hour fragrance encapsulation, pairing the brand's nostalgic scent with younger, culturally rooted storytelling.
Talent: Priya Prakash Varrier.
Sponsorship activation · 29 Aug 2026
A Raksha Bandhan collaboration in which Mia by Tanishq used Zepto's delivery network to surprise customers: select Zepto orders in Mumbai and Delhi NCR carried Mia-branded tissue paper and gift vouchers nudging brothers to buy their sisters jewellery.
Experiential · 29 Aug 2026
Toyota Kirloskar Motor took a presence at the Anime India 2026 convention in Mumbai alongside Oppo, showing anime-themed vehicle wraps on the Urban Cruiser Hyryder, Glanza and Urban Cruiser Taisor and running interactive brand experiences to reach Gen Z and millennial anime fans rather than through traditional TV or print advertising.
Integrated campaign · 29 Aug 2026
Hamdard took its Safi syrup to 18-30 year olds with digital content, outdoor, skincare creators and doctors, plus a Natural Glow Partner integration in Amazon MX Player's series We Got You Girls; Safi Tablets went into south Indian general trade alongside.
Festive · 29 Aug 2026
A Raksha Bandhan-timed film that widens the idea of 'protection' beyond the festival's sibling ritual to the bank's protection-linked products.
Gulf
4 campaigns
Integrated campaign · 24 Aug 2026
An end-of-summer campaign pegged to families returning to work and school, built around Home+, the fibre-plus-TV bundle carrying STARZPLAY, OSN+ and beIN CONNECT. It offered two months free on Home+ Go and Home+ Premium bought digitally, pushed the Shahry+ Family and Baytna shared plans, and ran across Ooredoo's app, digital channels and retail stores.
Integrated campaign · 26 Aug 2026
KFH-Bahrain rebuilt its MyHassad savings draw around a single grand monthly prize of one million US dollars, the largest monthly prize offered by any savings programme in Bahrain. Entry needs a BD50 balance held seven days, with extra entries at 15 and 30 days, and accounts open inside the KFH-Bahrain app.
Ad film · 26 Aug 2026
A business-audience film for Aamali GoConnect, Ooredoo's eSIM roaming product, arguing that a mobile workforce should not have to trust public networks abroad. It ran on television, outdoor and social with a heavy presence on beIN Sports, and took one gold and five silver at the 47th Telly Awards.
Experiential · 30 Aug 2026
A back-to-school season activation that turned the mall into three themed zones, with a Festival Academy report card children stamped as they moved between STEM and craft workshops, a graduation photo moment, a Play, Spin and Win spend promotion and weekend mascot parades.