Maximising what matters the most: dishwasher film (2026 phase)

Next chapter of the Sachin Tendulkar campaign: slice-of-life films with Tendulkar and 'Ajay Bhaiya', a member of his home staff, shot at Häfele's Design Centre in Mahalaxmi, Mumbai. The first film turns the dishwasher's 100-utensil capacity into a nod to Sachin's centuries; a second film on personalisation and design freedom follows.