Häfele
Häfele has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Häfele's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sachin Tendulkar | Current | 9 Jul 2025 | 25 Aug 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 25 Aug 2026
Next chapter of the Sachin Tendulkar campaign: slice-of-life films with Tendulkar and 'Ajay Bhaiya', a member of his home staff, shot at Häfele's Design Centre in Mahalaxmi, Mumbai. The first film turns the dishwasher's 100-utensil capacity into a nod to Sachin's centuries; a second film on personalisation and design freedom follows.
Talent: Sachin Tendulkar.
Digital/social · 9 Jul 2025
Six short digital films set in Sachin Tendulkar's kitchen, each built on one product benefit (starting with MatrixBox Premium+ drawer systems) and introducing the character Ajay Bhaiya; a mid-funnel move from the previous year's brand-awareness work, released in phases on digital platforms and shot at the Mahalaxmi Design Centre.
Talent: Sachin Tendulkar.
Digital/social · 30 Apr 2022
IdeateLabs' two-phase digital campaign: a first phase on Häfele's century-old legacy and two decades in India, then 22 short ad films urging people to reimagine their homes with Häfele's ranges, run on Facebook, Twitter, Instagram, YouTube, LinkedIn and the brand site. 'Let's Reimagine' became the brand byline.
Agency: IdeateLabs.
Agencies
Credited on Häfele's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| IdeateLabs | 1 campaign | 30 Apr 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Häfele | 0 | 1 | 3 | – | 25 Aug 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Häfele doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Who are Häfele's brand ambassadors in 2026?
Campaigns since April 2025 feature Sachin Tendulkar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Häfele's campaigns?
Credited on Häfele campaigns: IdeateLabs (1 campaign, latest 30 Apr 2022).
Know when Häfele signs something new
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