Safi digital-first relaunch
Hamdard repositions the Safi syrup for eighteen to thirty year olds with a mix of digital content, outdoor in Delhi, Mumbai, Lucknow and Kolkata, creator partnerships and doctor voices, plus a Natural Glow Partner integration across the fifteen-episode Amazon MX Player show 'We Got You Girls'. A parallel south India push supports the launch of Safi tablets in general trade.
| Brand | Hamdard India (Rooh Afza) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, OOH, OTT |
| Source | Adgully |
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