Thirukkural on the biscuit
Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.
More from Talented
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Star Health | We've Got Your BackExperiential · 23 Aug 2026 | Experiential | Talented | 23 Aug 2026 |
| ZEE5 | Poora India WatchegaSports · 12 Jun 2026 | Sports | Talented | 12 Jun 2026 |
| Forest Essentials | Take Your TimeIntegrated campaign · 28 Mar 2026 | Integrated campaign | Talented | 28 Mar 2026 |
| Coca-Cola India | Jeere mein heera, Rimzim JeeraAd film · 20 Feb 2026 | Ad film | Talented | 20 Feb 2026 |
| Duolingo | Duolingo Chess campaign with PraggnanandhaaLaunch · 13 Jan 2026 | Launch | Talented | 13 Jan 2026 |
| Krafton India (BGMI) | BGMI DropsDigital/social · 5 Nov 2025 | Digital/social | Talented | 5 Nov 2025 |
| The Hindu | Written by JournalistsIntegrated campaign · 22 Oct 2025 | Integrated campaign | Talented | 22 Oct 2025 |
| Urban Company | Chhote Sapne?Purpose · 5 Sep 2025 | Purpose | Talented | 5 Sep 2025 |
More from Britannia
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Crunchy vs Melty / 'Na Re Naa Naa' revivalAd film · 27 Feb 2026 | Ad film | Mullen Lowe Lintas | 27 Feb 2026 |
| Britannia Cakes Fudge ItDigital/social · 13 Feb 2026 | Digital/social | Tilt Brand Solutions | 13 Feb 2026 |
| One good choice makes the next one easierIntegrated campaign · 11 Dec 2025 | Integrated campaign | Lowe Lintas | 11 Dec 2025 |
| Chai Khaa Lo, Good Day Duba LoDigital/social · 26 Sep 2025 | Digital/social | McCann Worldgroup India | 26 Sep 2025 |
| Milk Bikis A Bite of TNRegional · 18 Jul 2025 | Regional | Talented | 18 Jul 2025 |
| Milk Bikis Smart MovesDigital/social · 23 May 2025 | Digital/social | Hogarth India | 23 May 2025 |
| Marie Gold Avani Lekhara Special EditionPurpose · 7 Mar 2025 | Purpose | Talented | 7 Mar 2025 |
| Britannia 50-50 Chief SelectorDigital/social · Sep 2024 | Digital/social | Schbang | Sep 2024 |