Traya
Traya has 3 campaigns on record and no confirmed sponsorships yet.
3 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
7 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Traya is listed among Nitish Rajput's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2025
Traya is listed among Shadhik Azeez's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Traya is listed among SONU SHARMA's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Traya is listed among Shruti Arjun Anand's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Traya is listed among GetsetflySCIENCE by Gaurav Thakur's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Traya is listed among Madan Gowri's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Traya is listed among Harsh Rajput's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Traya's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rajkummar Rao | Current | 2 May 2023 | 26 Aug 2026 |
| Javed Akhtar | Current | 3 Apr 2025 | 3 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 26 Aug 2026
A digital awareness campaign with Rajkummar Rao demonstrating an at-home hair-pull test to help people distinguish normal shedding from active hair loss, marking Hair Loss Awareness Month.
Talent: Rajkummar Rao.
Ad film · 3 Apr 2025
A brand film narrated by Javed Akhtar shifting the brand's message from 'hope' to clinically backed 'trust', citing a claimed clinical result of 3x the effectiveness of 5% Minoxidil alone; ran on YouTube, Facebook and Instagram plus email/WhatsApp marketing.
Talent: Javed Akhtar.
Ad film · 2 May 2023
Debut TVC starring Rajkummar Rao, set at a marriage introduction where the groom's receding hairline nearly derails the match; Rao reassures the bride that Traya (a claimed 93% success rate) will handle the hair fall. Released in Hindi across digital and OTT.
Talent: Rajkummar Rao.
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Traya | 0 | 1 | 3 | – | 26 Aug 2026 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Traya doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
Questions people ask
Who are Traya's brand ambassadors in 2026?
Campaigns since April 2025 feature Rajkummar Rao, Javed Akhtar. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Traya signs something new
One email when Traya or a healthcare rival signs a sponsorship, an ambassador or a campaign.
Work at Traya? Claim this page
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