Federal Bank
Federal Bank sponsors 2 properties, mostly football, and has 7 campaigns on record. 2 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2021
Front-of-shirt sponsor of Gokulam Kerala, 2021–present.
Sleeve sponsor · Team · 2020
Sleeve sponsor of Gokulam Kerala, 2020–2021.
Shirt sponsor · Team · 2019
Front-of-shirt sponsor of NorthEast United, 2019–2020.
Ambassadors
Talent named in Federal Bank's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vidya Balan | Current | 5 Mar 2025 | 11 Nov 2025 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 24 Aug 2026
An Onam campaign exploring the feeling of home from a distance, aimed at Kerala's diaspora and NRI customers during the state's biggest festival.
Rebrand · 8 Jan 2026
Federal Bank refreshed its brand identity as it pursues pan-India growth, discussed by CMO MVS Murthy in a video interview about the thinking behind the update.
Purpose · 11 Nov 2025
A cancer-awareness film fronting brand ambassador Vidya Balan that calls for early detection, extending her association with the bank beyond straight product advertising.
Talent: Vidya Balan.
Regional · 19 Sep 2025
An AI-powered, immersive Onam campaign built with agency Hogarth, the previous year's edition of Federal Bank's festive Onam push.
Agency: Hogarth.
Purpose · 13 Aug 2025 · Reported value 9 crore
A cybersecurity-awareness anthem and nationwide drive against digital and financial fraud that the bank said had reached over 9 crore Indians by early 2026.
Show 2 more
Ad film · 23 May 2025
A savings-focused campaign built around a wordplay on brand ambassador Vidya Balan's name, anchoring Federal Bank's savings-account narrative to her persona.
Talent: Vidya Balan.
Sponsorship activation · 5 Mar 2025
Federal Bank named Vidya Balan as its first-ever brand ambassador, a signing that anchored a run of savings- and cancer-awareness campaigns built around her over the following year.
Talent: Vidya Balan.
Agencies
Credited on Federal Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Hogarth India | 1 campaign | 19 Sep 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Federal Bank | 2 | 2 | 7 | Football | 24 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Federal Bank doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Federal Bank sponsor?
Federal Bank has 2 confirmed sponsorship properties on record, mostly in football, including Gokulam Kerala, NorthEast United. The latest is dated 24 Aug 2026.
Who are Federal Bank's brand ambassadors in 2026?
Campaigns since April 2025 feature Vidya Balan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Federal Bank's campaigns?
Credited on Federal Bank campaigns: Hogarth India (1 campaign, latest 19 Sep 2025).
Know when Federal Bank signs something new
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