Haldiram's
Haldiram's sponsors 3 properties, mostly kabaddi, hockey, tennis and more, then film, and has 3 campaigns on record. 1 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
See how Haldiram's compares with ITC and McDonald's India (Westlife + CPRL franchisees)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-powered · Event · 2025
Co-Powered By Partner for DPIFF 2025.
Back-of-shirt sponsor · Team · 2019
Back-of-shirt sponsor of U Mumba, 2019.
Back-of-shirt sponsor · Team · 2018
Back-of-shirt sponsor of Telugu Titans, 2018.
Campaigns
With the agency and talent where the trade press named them.
Festive · 25 Aug 2026
A Raksha Bandhan 2026 campaign for Haldiram's built around the line 'Keh Do Dil Ki Baat, Haldiram's Ke Saath', positioning its sweets and gifting range for the festival.
Festive · 9 Oct 2024
A festive campaign built around the hashtag #Mithaihottohbashaldirams, positioning Haldiram's as the default choice for Indian sweets during the festive season.
Ad film · 11 Jun 2023
A campaign built around the question 'Pack Kiya Kya?' ('have you packed it?'), promoting Haldiram's packaged snacks as a travel and gifting staple.
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Haldiram's | 3 | 1 | 3 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Haldiram's doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Haldiram's sponsor?
Haldiram's has 3 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then film, including Dadasaheb Phalke International Film Festival Awards, U Mumba, Telugu Titans. The latest is dated 25 Aug 2026.
Know when Haldiram's signs something new
One email when Haldiram's or a food rival signs a sponsorship, an ambassador or a campaign.
Work at Haldiram's? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.