Week of 31 Aug 2026

Co-branded campaign · Series · 1 Sep 2026

Asian Paints commissioned TVF for four branded reels featuring the Panchayat cast in character - Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo - selling Tractor Emulsion and Ace Exterior Emulsion's anti-damp technology to Tier 2 and Tier 3 homeowners. The reels had crossed 7.7 million views across social platforms.

Regional · 31 Aug 2026

Instead of one film dubbed into other languages, Odonil made seven films, one for each of seven states, each written inside that state's own conversational habits. The shared idea is that a bathroom without a freshener quietly tells guests something about the host.

Digital/social · 1 Sep 2026

A campaign reframing pain for 16-28 year-olds by turning everyday 'peedas' -- screen-time headaches, tech neck, doomscrolling fatigue -- into a surreal world called 'Peedaland', fronted by a fictional problem-solver character with the call to action 'Peeda ko karo Undo with Zandu', extending the legacy balm brand's relevance beyond physical aches.

Rebrand · 1 Sep 2026

Vodafone Idea refreshed its Vi brand identity, moving its signature yellow-dot 'particle' into a dynamic 3D sphere at the top of the logo, and revealed Bollywood star Shah Rukh Khan as the face of its upcoming campaign, signalling a broader brand relaunch after the company's AGR-dues relief.

Talent: Shah Rukh Khan.

Influencer · 1 Sep 2026

Four branded reels made with The Viral Fever using the cast of Panchayat, including Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo, to explain the anti-damp technology in Tractor Emulsion and Ace Exterior Emulsion. The series had crossed 7.7 million views at the time of reporting.

Ad film · 1 Sep 2026

A campaign fronted by Alia Bhatt built around everyday situations where women are labelled as too ambitious, too emotional or too outspoken, framed as different and equally valid expressions of femininity rather than contradictions.

Talent: Alia Bhatt.

Launch · 1 Sep 2026

Mars launched a digestion-focused dry food with a belly-shaped kibble and built the campaign on how closely dog owners watch their pet's bowel habits. KL Rahul and his dog front the brand film, supported by a dedicated microsite on canine digestive health.

Talent: KL Rahul.

Integrated campaign · 1 Sep 2026

New positioning platform for Gulf Pride built on the insight 'Sapna CC dekh kar nahi aata': young riders whose ambition outruns their small-cc bikes. MS Dhoni fronts a 360 rollout across TV, digital, social, retail and on-ground, extended by an MTV Hustle Season 5 partnership and a #BehadStories search for real riders. Conceptualised and directed by Curativity.

Agency: Curativity. Talent: MS Dhoni.

Experiential · 1 Sep 2026

A partnership with Oven Story Pizza (Rebel Foods) to mark its Teriyaki Pizza range: every order placed on the Oven Story app between 24 August and 20 September 2026 won an assured reward and a chance at a couples trip to Tokyo, run entirely as an in-app consumer promotion.

Ad film · 2 Sep 2026

A brand film by Teen Bandar built on six real Turtlemint 'digital partners' from B30 towns (Vadodara, Jharkhand, Kolkata, Prayagraj, Mehsana, Sangli), among them a woman earning close to a lakh a month from home, to celebrate the 691,000-plus advisor network; amplified on LinkedIn and YouTube.

Agency: Teen Bandar.

Experiential · 2 Sep 2026

Royal Enfield's owned motorcycling festival in Goa, run as the brand's annual community gathering rather than a dealer event. The 2026 edition carries a music line-up led by Farhan Akhtar, Lifafa, Reble and Sanjith Hegde, a Pure Sport arena with dirt track, moto polo, Maut Ka Kuan and slide and drift schools, the Motoville custom-build showcase, curated rides across Goa and test rides of the full range including the Flying Flea electric bikes. The 2025 edition drew over 40,000 people across three days and more than 600 riding clubs.

Ad film · 2 Sep 2026

Second India chapter of the global 'Behind Every Original' platform, again starring Alia Bhatt. The brand film is built like a mixtape, following her through a subway corridor, a street corner and a pub to show the many sides of one person and how a single Levi's wardrobe can be styled many ways.

Talent: Alia Bhatt.

Influencer · 2 Sep 2026

Adobe put Bhuvan Bam in a piece of branded content for its creative products, leaning on the BB Ki Vines multi-character comedy style and on his own start as a creator who shot, wrote and edited alone.

Talent: Bhuvan Bam.

Integrated campaign · 31 Aug 2026 · Reported value USD 20 billion

A global brand platform built on Abu Dhabi-born ambition, launched alongside a plan to invest USD 20 billion over ten years and reach more than 150 destinations. The brand film uses five real people chosen from 450 candidates rather than actors, among them the wildlife photographer Suaad Al Suwaidi, the Michelin-starred chef Arivu Ravikkumar, the filmmaker Nosarieme Garrick and the freediver Florian Dagoury, and was shot in Abu Dhabi, Nairobi, New York, Phuket and Paris.

Talent: Suaad Al Suwaidi, Arivu Ravikkumar, Nosarieme Garrick, Florian Dagoury.

Experiential · 1 Sep 2026

To launch the Kryptonite Collider ride, Yas Island dropped Lex Luthor into the trailer reel at VOX Cinemas across the UAE for two weeks, so audiences met the first chapter of the ride's story before the film began, with out-of-home and digital support and appearances at the UAE and Saudi Supergirl premieres.

Agency: Momentum Worldwide.

Experiential · 1 Sep 2026

A talent hunt run by the Dubai English station to find a junior presenter, taken to a public vote on the station website and a live final. Al Ghurair Centre and Skiply back it and RAKBANK is the powered-by sponsor.

Digital/social · 1 Sep 2026 · Reported value AED 30

For one week in Abu Dhabi and Al Ain, Careem paid up to AED 30 cashback on food orders placed on rival delivery apps: customers sent a screenshot to @careemuae on Instagram and the credit landed in their Careem wallet. Films showed Careem Captains standing in front of competitors' billboards, with local creators amplifying it.

Talent: Msabeh TV, Hazza Review, Nasser JD.

Rebrand · 3 Sep 2026

Tabby replaced the gradients and glossy 3D of fintech with a warm hand-drawn system built on characters called the Monions, custom type set to read equally in Arabic and Latin, and photography of real customers and merchants. The identity went live on the app and website first and then broke out as an out-of-home campaign across the UAE.

Agency: Ragged Edge.

Experiential · 3 Sep 2026 · Reported value AED 200

A Dubai Summer Surprises shopper campaign giving one raffle entry for every AED 200 spent at participating outlets, entered by scanning receipts in the PrivilegePLUS loyalty app. The grand prize, a Cadillac LYRIQ, was handed over at a ceremony in the mall at the close of the season alongside live shows and family activities.

Integrated campaign · 3 Sep 2026

A two-month spend-and-win promotion running 1 September to 31 October 2026. Shoppers spending QAR 200 entered three draws for a 212 Adventure vehicle and a share of QAR 100,000 in mall gift cards redeemable at Zara and Zara Home.

Experiential · 4 Sep 2026

Emirates ran its first Travel Rehearsal events in Australia, walking neurodiverse families through check-in, security, a sensory room and a full cabin familiarisation on a static aircraft at Perth and Melbourne airports. It sits alongside the airline's Autism Certified Airline designation and its accessible travel hub.