Achha Bhaiya
A Raksha Bandhan campaign with quick-commerce partner Blinkit, shot as a mock-documentary featuring actor Arbaaz Khan gently sending up Bollywood's exaggerated 'Bhai' persona. Conceptualised and created in-house by boAt, produced by Dryft.
| Brand | boAt |
|---|---|
| Agency | Not named |
| Talent | Arbaaz Khan |
| Channels | digital, social |
| Source | afaqs! |
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