Sarva Groom Sampanna (Tiny Talkies)
RuPay launched a microdrama IP called Tiny Talkies and opened it with a nine-episode arranged-marriage comedy in which the brand sits inside the story rather than in an ad break. The agency tgthr. Originals made it.
| Brand | NPCI (RuPay, UPI, BHIM) |
|---|---|
| Agency | tgthr. |
| Talent | Not named |
| Channels | digital, social |
| Source | MediaNews4UMediaNews4U |
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