Safi 'wellness from within' campaign
Hamdard took its Safi syrup to 18-30 year olds with digital content, outdoor, skincare creators and doctors, plus a Natural Glow Partner integration in Amazon MX Player's series We Got You Girls; Safi Tablets went into south Indian general trade alongside.
| Brand | Hamdard India (Rooh Afza) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, OOH, OTT |
| Source | MediaNews4U |
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