HDFC Life
HDFC Life sponsors 1 property, mostly cricket, and has 5 campaigns on record. 3 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2009
Back-of-shirt sponsor of Rajasthan Royals, 2009–2013.
Ambassadors
Talent named in HDFC Life's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Cyrus Broacha | Current | 9 Dec 2025 | 9 Dec 2025 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 25 Aug 2026
A campaign highlighting the need for financial preparedness given life's uncertainties, part of HDFC Life's ongoing brand messaging.
Sponsorship activation · 24 Apr 2026
A campaign built around HDFC Life's sponsorship of the Kolkata Knight Riders, fronted by KKR players, promoting financial preparedness under the 'Kal Ka Plan' (tomorrow's plan) theme.
Talent: Ajinkya Rahane, Ramandeep Singh, Vaibhav Arora.
Purpose · 22 Jan 2026
A brand campaign reinforcing the role of values and financial planning in shaping a family's, and specifically children's, future.
Ad film · 9 Dec 2025
An ad film campaign, 'Life Ki Script', starring comedian Cyrus Broacha meant to inspire Indians to secure their financial future.
Talent: Cyrus Broacha.
Digital/social · 5 May 2023
A campaign urging Indians not to delay buying insurance, built around the hashtag #InsureKareinBinaDelay.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| HDFC Life | 1 | 3 | 5 | Cricket | 25 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and HDFC Life doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does HDFC Life sponsor?
HDFC Life has 1 confirmed sponsorship property on record, mostly in cricket, including Rajasthan Royals. The latest is dated 25 Aug 2026.
Who are HDFC Life's brand ambassadors in 2026?
Campaigns since April 2025 feature Cyrus Broacha. This comes from campaign credits in the trade press, not from endorsement contracts.
Does HDFC Life sponsor cricket?
Yes. HDFC Life has 1 confirmed cricket deal on record.
Know when HDFC Life signs something new
One email when HDFC Life or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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