Make Your Sister Cry (Mia by Tanishq x Zepto)

A Raksha Bandhan collaboration in which Mia by Tanishq used Zepto's delivery network to surprise customers: select Zepto orders in Mumbai and Delhi NCR carried Mia-branded tissue paper and gift vouchers nudging brothers to buy their sisters jewellery.

Brand	Zepto
Agency	Not named
Talent	Not named
Channels	on-ground
Source	Business Standard