Week of 17 Aug 2026
37 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
35 campaigns
Integrated campaign · 17 Aug 2026
A brand campaign that reframes the channel's 'Mi Marathi' idea around ambition and individual expression rather than language and geography. Two films carried it, one with Hrushikesh Joshi on tradition adapting to the times, one with Mahesh Manjrekar on a father backing his son's business. The channel extended it into show storylines, on-ground work, outdoor and social.
Talent: Mahesh Manjrekar, Hrushikesh Joshi.
Integrated campaign · 17 Aug 2026
Yash was signed as men's grooming ambassador after fans spotted him using a Philips trimmer, and fronts a high-energy film for the All-in-One Trimmer with BeardSense technology. Philips is also official grooming partner of his film 'Toxic'; the campaign runs across digital, social, cinema, OTT, outdoor, retail and experiential touchpoints.
Talent: Yash.
Integrated campaign · 17 Aug 2026
A national campaign playing genes against jeans, arguing that the denim someone picks is as much an identity marker as where they are from. It casts models from the north, south, east and west to make the point that there is no single way to look Indian.
Talent: Meezaan Jafri.
Experiential · 17 Aug 2026
An Onam activation in Kochi built on the brand's 'Handloom Dilemma' survey: Kasavu-clad mannequins with QR standees at Edappally Metro, Lulu Mall and cafes, a canter van touring the city, an outdoor installation of a Kasavu saree flowing out of a Godrej washing machine, and influencers. It pushes handloom-friendly front-loaders and large side-by-side fridges for Sadya cooking.
Digital/social · 17 Aug 2026
An Independence Day anthem film built around the refrain 'Yeh hi toh Desh Ke Lal hain', celebrating a generation that questions convention and defines success on its own terms, extended into a 'Pass the Desh Ke Lal Hook Step Challenge' on Instagram Reels designed to generate a chain of creator- and audience-led content.
Agency: Kandid Kanvass.
Regional · 17 Aug 2026
A Onam-timed push aimed at strengthening AU SFB's engagement with NRI banking customers in Kerala and the Gulf, tied to the regional festive season.
Launch · 17 Aug 2026
A collection campaign borrowing the language of tennis, where a love score of zero-zero starts both players level, to argue that lasting love is between equals. It sits in a line of the label's love-themed campaigns going back to Love Notes and Epic Love in 2016.
Ad film · 18 Aug 2026
Ogilvy India films for D'Decor bedding with new ambassadors Kartik Aaryan and Ananya Panday, in which swapping the bedding changes a room's mood and character, pushing the range's variety of prints and textures on top of its softness promise.
Agency: Ogilvy India. Talent: Kartik Aaryan, Ananya Panday.
Festive · 18 Aug 2026
Arttd'inox, India's first luxury stainless-steel lifestyle brand (a Jindal Lifestyle brand under Jindal Stainless), launched a curated festive gifting collection under its 'Art in Stainless Steel' philosophy for the festival season's rituals and gatherings.
Purpose · 18 Aug 2026
A first-of-its-kind initiative extending outpatient consultations, diagnostics, preventive health checks and scheduled procedures to Sundays across the Apollo network, aimed at removing the time barrier that leads working Indians to delay care. Framed around findings from Apollo's Health of the Nation 2026 report on undiagnosed chronic conditions.
Regional · 18 Aug 2026
Onam-season regional campaign in Kerala featuring cricketer Sanju Samson, using his record for the fastest stumping by a Malayalee as a creative parallel for Airtel's 5G speed proposition; shot across Thiruvananthapuram, Vagamon and Alappuzha.
Agency: Audacious. Talent: Sanju Samson.
Digital/social · 19 Aug 2026
Dabur took Anu Malik's reality-television catchphrase 'aag laga di' and turned it around into 'aag bujha di' for a digital-first acidity campaign, with Malik himself in it.
Talent: Anu Malik.
Sponsorship activation · 19 Aug 2026
Shah Rukh Khan's brand-ambassador campaign extended into an OOH push of 70+ billboards across Mumbai, Bengaluru and Delhi via new agency 'a Simple' (founder Chirag Sangai quoted); VP Growth Avichal Pugalia said the tie-up sharpens the brand's visibility and recall.
Agency: a Simple. Talent: Shah Rukh Khan.
Rebrand · 19 Aug 2026
Crompton unveiled a new master brand identity, including a new emblem ('Cephyr'), tagline and sonic identity, marking a strategic shift ('Crompton 2.0') from a fans-and-appliances maker into a diversified, innovation-led home-solutions business.
Purpose · 19 Aug 2026
A safe-banking awareness push designed to carry consumer-protection and fraud-prevention messaging down to last-mile customers.
Launch · 20 Aug 2026
A campaign built on the very Indian habit of 'adjusting' - stretching budgets and compromising on quality or style - anchored by a mock public-service-announcement film, tied to the Zero Adjust Swag Sale where shoppers are told they no longer need to choose between style and savings.
Festive · 20 Aug 2026
Raksha Bandhan film with Danesh Razvi and Malhaar Rathod as siblings starting a new chapter of life, where a Mogra-scented gift becomes a reminder of home, under the line 'For Moments That Feel Like Home'. Supported by a limited-edition run of Mogra gift boxes.
Agency: White Tiger. Talent: Danesh Razvi, Malhaar Rathod.
Regional · 20 Aug 2026
An NRI-focused campaign spotlighting Axis Bank's NRI bond offerings, built around the emotional distance between diaspora Indians and home.
Experiential · 21 Aug 2026
A hyperlocal push in Kolkata, Guwahati, Patna and Bhubaneswar that turned malls and youth hangouts into stages for young musicians hosted by the station's RJs, with song requests, giveaways and selfie zones. On-air, digital, influencer, outdoor and print work carried it, and brands could buy into the neighbourhood events.
Ad film · 21 Aug 2026
Two entirely AI-generated films, one for the motorola edge 70 max using sloths as a metaphor for things that slow people down, the other for the moto g max set to the Bollywood track 'Baar Baar Dekho' and aimed at Gen Z. Motorola used the pair to test AI as a creative medium rather than only as a phone feature.
Festive · 21 Aug 2026
An Onam 2026 campaign that drops the usual Pulikali and Pookalam imagery for four Keralites who live the values of Maveli's kingdom: Padma Shri awardees Meenakshi Amma (Kalaripayattu), Kolakil Devaki Amma (conservation) and Lakshmikutty (herbal medicine), and technologists Devan and Devika Chandrashekhar.
Launch · 21 Aug 2026
Kia India released the first TVC for the new seven-seat Sorento hybrid AWD diesel SUV ahead of its India launch.
Digital/social · 21 Aug 2026
A digital film that uses a football match as a metaphor for Flexicap Funds, showing how players with different strengths (Large, Mid and Small Cap companies) work together within a single fund.
Ad film · 21 Aug 2026
IHCL's Gateway brand released a film following guests discovering diverse hideaways across India, spotlighting the culture, character and communities of each destination as part of Gateway's brand positioning around deeper travel connection.
Festive · 21 Aug 2026
An Independence Day digital film by Grey 82.5 India with Ogilvy that lines up the buttons people tap all day for convenience (a meal, a ride, a subscription) against the one button, 'Invest Now', that starts a road to financial freedom, and asks whether convenience is the same as being free. Directed by Kiran Antony, produced by Untitled Production.
Agency: Grey 82.5 India.
Regional · 22 Aug 2026
A Tata Tea Chakra Gold campaign for the southern market asking families to count the unpaid work homemakers do as work, on the argument that it never shows up on a salary slip.
Experiential · 22 Aug 2026
Sprite and IRCTC branded a Tejas Express on the Lucknow-Delhi route for six months, with five branded coaches, station announcements in the brand's name, Sprite in the onboard food bundle and station benches made from recycled packaging waste.
Sports · 22 Aug 2026
A Women's T20 Asia Cup 2026 campaign fronted by India captain Harmanpreet Kaur, opening with Amitabh Bachchan's line 'cricket is a gentleman's game' before Harmanpreet rebuts it, contrasting the team's training grind with its World Cup-winning highlights; ran on Sony Sports channels and Sony LIV.
Talent: Harmanpreet Kaur, Amitabh Bachchan.
Purpose · 22 Aug 2026
An oral cancer awareness campaign built around an 'S.M.I.L.E. Check' mnemonic and a two-week rule for persistent mouth sores or ulcers, with a digital film, in-hospital awareness zones and mobile information vans across Medanta's units.
Ad film · 22 Aug 2026
Three AI-generated films shrink the things people cut back on, a groom's wedding horse, an international flight, a woman's plan for her home, then restore them to full size. It turns the phrase 'Paisa kahan se aayega?' into the line 'Paisa yahan se aayega'. Punt Creative developed it.
Agency: Punt Creative.
Integrated campaign · 22 Aug 2026
Three digital films follow a young couple through relationship milestones marked by the appliances they buy, positioning Croma as the adviser that turns a house into a home; select stores were wrapped in large washing-machine installations and the work ran on digital, OTT and social.
Digital/social · 22 Aug 2026
Two branded-content films set inside the world and characters of TVF's Gram Chikitsalay: one turns an everyday exchange into a question about safe drinking water, the other uses a surprise repair bill to introduce Aquaguard's 4-Year Unconditional Warranty. It extends an ongoing Aquaguard-TVF partnership.
Experiential · 23 Aug 2026
An out-of-home campaign that puts its message on the reverse side of billboards across five cities (Ahmedabad, Kolkata, Bengaluru, Chennai, Hyderabad), pairing the line 'We've Got Your Back' with claims-support statistics such as a claim settled every eight seconds.
Agency: Talented.
Experiential · 23 Aug 2026
NSE and SEBI built an investor-education pavilion at the Nehru Trophy Boat Race on Punnamada Lake in Alappuzha, using the teamwork and rhythm of the snake-boat crews as a metaphor for disciplined investing and warning visitors off unverified apps.
Festive · 23 Aug 2026
A Rakshabandhan film in which a brother, dodging pillows and water bottles thrown by his sister, ends the fight by handing her a pendant. Set to Kishore Kumar's 'Phoolon ka Taaron ka' and paired with a range of silver rakhis from 799 rupees.
Gulf
2 campaigns
Integrated campaign · 17 Aug 2026
An August promotion across VOX's UAE cinemas aimed at the Indian-film audience. Buying a ticket to a qualifying Hindi, Tamil, Telugu, Punjabi or Malayalam release entered the buyer in draws for 500g of gold through Dream Dubai, valued at Dh235,000, and a Jetour T2 SUV.
Rebrand · 20 Aug 2026
Axi refreshed its visual identity and relaunched its website, keeping the logo and core elements while widening the colour system, and extended the new look across the app, the client portal and the Axi Select funding programme used by more than 55,000 traders.