Swiss Beauty
Swiss Beauty has 8 campaigns on record and no confirmed sponsorships yet.
8 of 8 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Swiss Beauty's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Taapsee Pannu | Current | 6 Feb 2024 | 7 Nov 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 27 Aug 2026
Swiss Beauty licensed the Harry Potter franchise from Warner Bros. Discovery Global Consumer Products for a limited-edition makeup collection built on spells, the Hogwarts houses and the Patronus charm. It ran across the brand's online and offline channels in India as a fandom and nostalgia play aimed at younger buyers.
Rebrand · 22 Jul 2026
Anniversary anthem film that walks through the stages of a customer's life via the product range and closes on '13 years. Millions of you. One promise. We got you', retiring the 'We Got You, Girl' line for a gender-neutral promise.
Ad film · 7 Nov 2025
Wedding-season film with brand ambassador Taapsee Pannu as bridesmaid, best friend and showstopper, positioning the brand as the ally through every mood of the shaadi calendar and its long-wear products. Made with Famous Innovations.
Agency: Famous Innovations. Talent: Taapsee Pannu.
Ad film · 22 Nov 2024
A film following a bride who runs her own wedding, from work calls to directing decorators, until she sees herself made up in the mirror and the 'shaadi wali feeling' lands. Extended with influencer takes on #BridesAajKal, #WeddingsAajKal and #BridesmaidsAajKal.
Digital/social · 12 Nov 2024
First digital campaign for the Craze sub-brand, with Taapsee Pannu urging Gen Z and millennial women to set trends rather than follow them while showing off the multi-face palette, duo mascara and eyeliner stamp. Ran six to eight weeks across digital and OTT.
Talent: Taapsee Pannu.
Show 3 more
Launch · 11 Oct 2024 · Reported value Rs 499
Swiss Beauty took its first step into mass premium with a separate line, Swiss Beauty Select, priced at Rs 499 to Rs 850 and sold first on its own site and Nykaa. The launch was carried on the line 'My Beauty. I Select.' and pushed almost entirely through digital channels.
Festive · 6 Feb 2024
Valentine's Day campaign riffing on 'pyaar dosti hai', with Taapsee Pannu delivering the line that a perfect blush matters more than a crush. A 360 push with Instagram gifting and get-ready-with-me content, a Valentine's section on the site and pop-up offers.
Talent: Taapsee Pannu.
Digital/social · 30 Nov 2023
A December-long Instagram campaign on the four kinds of wedding bridesmaid, from 'Banno ki Saheli' to the 'Sassy NRI', following 2022's #MeraWeddingBFF, with three bridal kits built into the story and regional bridal looks alongside.
Agencies
Credited on Swiss Beauty's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Famous Innovations | 1 campaign | 7 Nov 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Swiss Beauty | 0 | 2 | 8 | – | 27 Aug 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Swiss Beauty doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Who are Swiss Beauty's brand ambassadors in 2026?
Campaigns since April 2025 feature Taapsee Pannu. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Swiss Beauty's campaigns?
Credited on Swiss Beauty campaigns: Famous Innovations (1 campaign, latest 7 Nov 2025).
Know when Swiss Beauty signs something new
One email when Swiss Beauty or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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