Safi
Safi has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows on this page confirmed on their sourceHow we check
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More from Hamdard India
Safi is a Hamdard India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Hamdard India · company, all its brands | 1 | 4 | 9 | 2025 |
| Rooh Afza | 0 | 1 | 2 | Undated |
| Joshina | 0 | 0 | 1 | Undated |
| Roghan Badam Shirin | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Ambassadors
Talent named in Safi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Past | 29 Aug 2022 | 29 Aug 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 29 Aug 2026
Hamdard took its Safi syrup to 18-30 year olds with digital content, outdoor, skincare creators and doctors, plus a Natural Glow Partner integration in Amazon MX Player's series We Got You Girls; Safi Tablets went into south Indian general trade alongside.
Integrated campaign · 27 Aug 2026
Hamdard repositions the Safi syrup for eighteen to thirty year olds with a mix of digital content, outdoor in Delhi, Mumbai, Lucknow and Kolkata, creator partnerships and doctor voices, plus a Natural Glow Partner integration across the fifteen-episode Amazon MX Player show 'We Got You Girls'. A parallel south India push supports the launch of Safi tablets in general trade.
Ad film · 29 Aug 2022
Kriti Sanon and her sister Nupur front a 360-degree film that positions Safi's herbal blood purifier as the household skin specialist for acne, dark spots and glow, on GEC channels, digital, social and outdoor in Safi's strong markets.
Agency: Dentsu. Talent: Kriti Sanon, Nupur Sanon.
Agencies
Credited on Safi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Dentsu | 1 campaign | 29 Aug 2022 |
Questions people ask
Which agency works on Safi's campaigns?
Credited on Safi campaigns: Dentsu (1 campaign, latest 29 Aug 2022).
Know when Safi signs something new
One email when Safi or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Safi? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/safi, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.