BGMI
BGMI sponsors 3 properties, mostly culture, arts and literature, then film, and has 8 campaigns on record. 2 confirmed in 2026.
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More from Krafton India
BGMI is a Krafton India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Krafton India · company, all its brands | 7 | 5 | 10 | 8 Jan 2026 |
| Cookierun India | 0 | 0 | 1 | Undated |
| Real Cricket | 0 | 1 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Named among the branded zones on the Delhi Comic Con 2025 floor.
Co-branded campaign · Film · 2024
KRAFTON India's BATTLEGROUNDS MOBILE INDIA was named official gaming partner of Kalki 2898 AD. It cut a co-branded trailer fusing the BGMI world with the film, carried on Vyjayanthi Movies' YouTube channel, and ran an in-game event of themed challenges and rewards.
Campaigns
With the agency and talent where the trade press named them.
Festive · 26 Aug 2026
Malayalam Onam film by the new Kochi agency Audacious, with filmmaker-actor Santosh Pandit as a general dragging a reluctant soldier (streamer Sayip OP) back to the battleground; it crossed 2.2 million views and 175,000 shares on Instagram. Directed by Sofia Ashraf.
Agency: Audacious. Talent: Santosh Pandit, Sayip OP.
Other · 3 Feb 2026
A game-led platform built with Leo India and Aeos Group that turns a player's in-game behaviour plus a psychometric test into a 'Career Mode' report of skills such as teamwork and decision-making under pressure, at bgmicareermode.com. Launched on digital with celebrity and creator amplification and college activations in Mumbai, Pune, Kolkata and Jaipur.
Agency: Leo India.
Digital/social · 5 Nov 2025 · Reported value 40 lakh
Three scroll-native films from Talented that parody India's surrogate-ad format, turning gameplay items into fake FMCG-style products, with a mock storefront at trybgmi.com full of Easter eggs; the first film reached 40 lakh views in a day. Directed by Mandakini and Bopanna.
Agency: Talented.
Influencer · 16 Oct 2025
Tourism-style vlog series from tgthr. Originals in which gaming creators (Scout, Dynamo, Punkk and others) and lifestyle influencers 'visit' the game's new digital stepwell, sold as India's hottest destination not on any map.
Agency: tgthr.. Talent: Scout, Dynamo, Punkk, Shiv Thakare, Arun Mashettey.
Digital/social · 4 Sep 2025
Two series of short comic films from Dentsu Creative Isobar built on the idea that installing BGMI is the first reflex on a new phone, from elevator stand-offs and manhole escapes to job offers and housewarmings.
Agency: Dentsu Creative Isobar.
Show 3 more
Ad film · 22 Nov 2024
Film from Enormous Brands positioning BGMI as a serious pursuit in a country where competition is daily life, cutting from cities to villages with in-game references; extended on social with posts, stories and community challenges.
Agency: Enormous Brands.
Ad film · 12 Jan 2024
Film built around 'Babubhai' and the 'De Jiggle' move that creator Raj turned into an esports tactic and then a national meme, showing it spread to rappers, dancers and sportspeople. Conceptualised and produced by JUNGLE with KRAFTON India's in-house team.
Agency: JUNGLE.
Ad film · 20 Sep 2023
Film celebrating the shared slang that India's BGMI community has built across regions, mixing live action with VFX and AI-generated sequences, followed by a community event for fans.
Agencies
Credited on BGMI's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Audacious | 1 campaign | 26 Aug 2026 |
| Leo India | 1 campaign | 3 Feb 2026 |
| Talented | 1 campaign | 5 Nov 2025 |
| tgthr. | 1 campaign | 16 Oct 2025 |
| Dentsu Creative Isobar | 1 campaign | 4 Sep 2025 |
| Enormous Brands | 1 campaign | 22 Nov 2024 |
| JUNGLE | 1 campaign | 12 Jan 2024 |
Questions people ask
What does BGMI sponsor?
BGMI has 3 confirmed sponsorship properties on record, mostly in culture, arts and literature, then film, including Comic Con India, Kalki 2898 AD, Saarang. The latest is dated 8 Jan 2026.
Which agency works on BGMI's campaigns?
Credited on BGMI campaigns: Audacious (1 campaign, latest 26 Aug 2026); Leo India (1 campaign, latest 3 Feb 2026); Talented (1 campaign, latest 5 Nov 2025).
Know when BGMI signs something new
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From monumentum.in/brand/bgmi, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.