KENT
KENT sponsors 2 properties, mostly business, tech and industry, then football, and has 2 campaigns on record. 2 confirmed in 2026.
4 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ai partner · Event · 2026
Ai Partner on the official ADIPEC 2026 partners and sponsors page.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Odisha, 2017–2018.
Campaigns
With the agency and talent where the trade press named them.
Other · 25 Aug 2026
Advertisements and social posts that called the two-year filter life and no-servicing claims of Urban Company's Native purifiers a marketing gimmick and described using them as unsafe and risky. Urban Company sued for disparagement in the Delhi High Court on 11 August 2026; Kent told the court on 12 August it would withdraw the ads and not repeat similar claims.
Other · 23 Jan 2024
Kent bought a two-minute exclusive branding roadblock across Aaj Tak, India Today TV, GNT, Aaj Tak HD and Aaj Tak's digital and connected-device feeds covering the 84-second Pran Pratishtha muhurat at the Ayodhya Ram temple, pitching 'purity' against the moment. Planned by media agency Alliance Advertising.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Sri Lanka national cricket team, 2017–2020.
Marketing leadership
As reported in the trade press, with the date and the article.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| KENT | 2 | 2 | 2 | Business, tech and industry | 25 Aug 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
Where peers sponsor and KENT doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Goafest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| India Mobile Congress | Google India, Meta India (Instagram, WhatsApp), TCS |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| LEAP | Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
Questions people ask
What does KENT sponsor?
KENT has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then football, including ADIPEC, Odisha. The latest is dated 25 Aug 2026.
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