McVitie's
McVitie's has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Ad film · 13 Feb 2026
TVC by LOM Worldwide that asks who started Indian household rituals, from dahi-cheeni to leaving plastic on new car seats, and answers that McVitie's started the original Digestive 186 years ago; on TV and digital.
Agency: LOM Worldwide.
Sports · 7 Jun 2024
IPL 2024 social series in which three personified McVitie's biscuits post rival post-match commentary on Instagram, the brand's first IPL play, planned to scale each season.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2014
Secondary shirt sponsor of Genoa CFC, 2014–2015.
Agencies
Credited on McVitie's's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| LOM Worldwide | 1 campaign | 13 Feb 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| McVitie's | 0 | 1 | 2 | – | 13 Feb 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and McVitie's doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
Which agency works on McVitie's's campaigns?
Credited on McVitie's campaigns: LOM Worldwide (1 campaign, latest 13 Feb 2026).
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