Too Yumm
Too Yumm sponsors 1 property, mostly music, and has 3 campaigns on record. 1 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ambassadors
Talent named in Too Yumm's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Varun Dhawan | Current | 23 Aug 2025 | 13 Apr 2026 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 13 Apr 2026
A paparazzi-style teaser built around a mysterious 'Korean co-star' revealed Varun Dhawan fronting the new Korean Karare snack, timed to the IPL and building on the brand's earlier Korean-inspired launches.
Talent: Varun Dhawan.
Launch · 23 Aug 2025
Varun Dhawan fronted a high-energy campaign film for Party Harder Chips, billed as the world's first anti-hangover chips made with Dr. Vaidya's Livitup ingredients, aimed at party snacking occasions.
Talent: Varun Dhawan.
Experiential · 17 Apr 2025
Barred from selling snacks inside cricket stadiums, Too Yumm printed giant chips with match-day slogans in edible ink for fans to wave and eat during IPL matches in Ahmedabad, Hyderabad and other cities. Built by FCB Kinnect, it was shortlisted at Cannes Lions 2025 in Outdoor.
Agency: FCB Kinnect.
Agencies
Credited on Too Yumm's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB Kinnect | 1 campaign | 17 Apr 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Too Yumm | 1 | 1 | 3 | Music | 13 Apr 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Too Yumm doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Sunburn Festival | ITC |
Questions people ask
What does Too Yumm sponsor?
Too Yumm has 1 confirmed sponsorship property on record, mostly in music, including Zomaland by Zomato. The latest is dated 13 Apr 2026.
Who are Too Yumm's brand ambassadors in 2026?
Campaigns since April 2025 feature Varun Dhawan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Too Yumm's campaigns?
Credited on Too Yumm campaigns: FCB Kinnect (1 campaign, latest 17 Apr 2025).
Know when Too Yumm signs something new
One email when Too Yumm or a food rival signs a sponsorship, an ambassador or a campaign.
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