India Gate
India Gate has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in India Gate's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Current | 17 Sep 2025 | 17 Sep 2025 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 10 Mar 2026
Women's Day campaign built around a viral menu-card visual that reclaims words like 'hot', 'spicy' and 'sizzling' from casual use about women, challenging language that passes objectification off as praise.
Digital/social · 16 Jan 2026
A digital-first campaign timed to Quitters' Day, the January date when new-year health resolutions usually collapse. Uplife reframes the moment from quitting to consistency and pushes small everyday hacks and healthy-eating cues built around its cooking oils and brown basmati rice.
Integrated campaign · 17 Sep 2025
Pre-festive film for India Gate Classic narrated by Amitabh Bachchan: three stories about time slipping away with loved ones, set against rice aged two years; ran on TV and CTV, OTT (JioCinema, Hotstar, Zee5, SonyLiv, MX Player), YouTube and Meta, outdoor, cinema and in-store.
Talent: Amitabh Bachchan.
Purpose · 19 Aug 2025
Third year of the anti-hunger platform: a closed-door dinner served influencers food on plates 32% broken, the share of Indian children UNICEF counts as hungry or under-nourished, timed ahead of Independence Day.
Regional · 8 Nov 2024
Maharashtra campaign positioning basmati as an everyday rice for Varan Bhaat and Masale Bhaat, with new Gini, Mini, Tini and Niki packs; the film has a wife bringing her factory-worker husband his favourite meal at work with their children.
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| India Gate | 0 | 2 | 5 | – | 10 Mar 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and India Gate doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
Who are India Gate's brand ambassadors in 2026?
Campaigns since April 2025 feature Amitabh Bachchan. This comes from campaign credits in the trade press, not from endorsement contracts.
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