Starbucks
Starbucks sponsors 1 property, mostly music, and has 6 campaigns on record. 1 confirmed in 2026.
7 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Beverage · Event · 2024
Brewing partner of the India leg.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 4 Apr 2026
A film and content series that follows Tata Starbucks' first estate-exclusive single-origin coffees from the Nullore, Margolly and Karadibetta estates in Coorg to the cup, showing how origin, altitude and farming shape flavour.
Ad film · 2 Aug 2025
A Friendship Day film in which friends reunite at their regular Starbucks and replay birthdays, job news and late-night talks over coffee, spanning Gen Z regulars, office colleagues and middle-aged companions.
Ad film · 19 Jul 2025
A store-set film that opens on a Blonde Almond Flat White being made bean to brew and cuts to customers with their own customised drinks, selling the Blonde Espresso Roast and the idea that personalisation is part of every order.
Festive · 19 Oct 2024
A Diwali digital film in which a young man persuades his parents to host surprise relatives at a decorated Starbucks instead of at home, giving his mother a break from the kitchen; backed by Diwali take-away cups, a festive menu and gifting.
Integrated campaign · 13 May 2023
A brand film in which elderly parents wait at a Starbucks to meet their transgender daughter for the first time and hear the barista call out 'three cold coffees for Arpita'; directed by Gaurav Gupta with trans model and actor Sia, and paired with product films for Picco, masala chai, filter coffee and milkshakes.
Talent: Sia.
Show 1 more
Integrated campaign · 17 Aug 2022
A tenth-anniversary campaign that invited customers to send in their own beverage recipes for a chance to have their name and drink on the Starbucks menu, launched with a film produced with The Yellow Umbrella Films.
Agency: Edelman India.
6 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 24 Aug 2026
Starbucks is named as a sponsor in the show notes of 2 episodes between 2026-08-24 and 2026-08-31, most recently 'Aerin Lauder On Growing Up With Estée Lauder, Building Her Own Legacy & The Secr'.
Co-branded campaign · Series · 2 Dec 2025
Season beverage tie-in. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 20 Aug 2026
Starbucks sponsored Josh Peck on YouTube; the most recent tracked video is 'Lawyer Breaks Down The Lindsey Clancy Murder Trial: Did The System Fail Her?' (2026-08-20). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Starbucks is listed among MrBeast's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Starbucks is on Lewis Howes's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Starbucks is listed among Trevor Noah's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Starbucks's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Edelman India | 1 campaign | 17 Aug 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Starbucks | 1 | 1 | 6 | Music | 4 Apr 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Starbucks doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Starbucks sponsor?
Starbucks has 1 confirmed sponsorship property on record, mostly in music, including Bryan Adams So Happy It Hurts India Tour. The latest is dated 4 Apr 2026.
Which agency works on Starbucks's campaigns?
Credited on Starbucks campaigns: Edelman India (1 campaign, latest 17 Aug 2022).
Know when Starbucks signs something new
One email when Starbucks or a food rival signs a sponsorship, an ambassador or a campaign.
Work at Starbucks? Claim this page
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