Pedigree
Pedigree has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows on this page confirmed on their sourceHow we check
See how Pedigree compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
More from Mars India
Pedigree is a Mars India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Mars India · company, all its brands | 0 | 2 | 8 | Undated |
| Snickers | 0 | 0 | 2 | Undated |
| Whiskas | 0 | 1 | 2 | Undated |
| Boomer | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Ambassadors
Talent named in Pedigree's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| KL Rahul | Current | 16 Oct 2025 | 1 Sep 2026 |
| Suryakumar Yadav | Current | 16 Oct 2025 | 16 Oct 2025 |
| Bhumi Pednekar | Current | 23 Apr 2025 | 23 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 1 Sep 2026
Mars launched a digestion-focused dry food with a belly-shaped kibble and built the campaign on how closely dog owners watch their pet's bowel habits. KL Rahul and his dog front the brand film, supported by a dedicated microsite on canine digestive health.
Talent: KL Rahul.
Ad film · 16 Oct 2025
Two cricketers front a set of films arguing that a daily serving of Pedigree dry food carries the protein of several chicken livers, the calcium of cups of milk and the vitamin E of a pile of carrots, aimed at owners who feed home-cooked meals out of habit.
Talent: KL Rahul, Suryakumar Yadav.
Digital/social · 23 Apr 2025
A digital-first campaign for the Pedigree gravy pouches that casts feeding as a love language. Bhumi Pednekar and her dog Beau carry the main film plus an interactive 'Who's More Likely To?' video.
Talent: Bhumi Pednekar.
1 deal outside India
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Querétaro, 2025–present. Listed for the 2025–26 season.
Questions people ask
Who are Pedigree's brand ambassadors in 2026?
Campaigns since April 2025 feature KL Rahul, Suryakumar Yadav, Bhumi Pednekar. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Pedigree signs something new
One email when Pedigree or a food rival signs a sponsorship, an ambassador or a campaign.
Work at Pedigree? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/pedigree, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.