Vadilal
Vadilal has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Rebrand · 16 Apr 2025
Repositioning with a new mascot Vaddy, a new sonic identity and the tagline, rolled out across TV, digital, social, OOH, retail and experiential; later extended with an AI-powered 'Dialogue Challenge'.
Agency: 82.5 Communications.
Ad film · 13 May 2024
Three summer films in which a newborn's arrival, a long-lost son's return and a Mars landing only get their reaction once Vadilal is served; made by Moonshot Digital with scripts by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
Agency: Moonshot Digital.
Agencies
Credited on Vadilal's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| 82.5 Communications | 1 campaign | 16 Apr 2025 |
| Moonshot Digital | 1 campaign | 13 May 2024 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Vadilal | 0 | 0 | 2 | – | 16 Apr 2025 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Vadilal doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
Which agency works on Vadilal's campaigns?
Credited on Vadilal campaigns: 82.5 Communications (1 campaign, latest 16 Apr 2025); Moonshot Digital (1 campaign, latest 13 May 2024).
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