50-50
50-50 has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows on this page confirmed on their sourceHow we check
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More from Britannia
50-50 is a Britannia brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Britannia · company, all its brands | 2 | 4 | 13 | 2026 |
| Milk Bikis | 0 | 1 | 3 | Undated |
| Britannia NutriChoice | 1 | 1 | 1 | 2026 |
| Good Day | 0 | 0 | 1 | Undated |
| Marie Gold | 0 | 0 | 2 | Undated |
| Britannia Cakes | 0 | 1 | 1 | Undated |
| Little Hearts | 0 | 0 | 1 | Undated |
| Treat | 0 | 0 | 1 | Undated |
| Winkin' Cow | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Ambassadors
Talent named in 50-50's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jemimah Rodrigues | Current | 27 Feb 2026 | 27 Feb 2026 |
| Rishabh Pant | Current | 27 Feb 2026 | 27 Feb 2026 |
| Ravi Shastri | Past | Sep 2024 | Sep 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 27 Feb 2026
A TVC for the Cheeze Dipped Crunchy Layered Sandwich in which Rishabh Pant and Jemimah Rodrigues argue the crunch-versus-melt case, the first time 50-50 has paired a male and a female cricketer. The old 'Na Re Naa Naa' jingle returns in a reworked version.
Agency: Mullen Lowe Lintas. Talent: Rishabh Pant, Jemimah Rodrigues.
Digital/social · Sep 2024
An interactive contest inviting consumers to design the next 50-50 biscuit shape via a QR-code platform with an AI scoring tool, fronted by a digital-avatar Ravi Shastri playing a 'Chief Selector' judging the submissions.
Agency: Schbang. Talent: Ravi Shastri.
Agencies
Credited on 50-50's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| MullenLowe Lintas | 1 campaign | 27 Feb 2026 |
| Schbang | 1 campaign | Sep 2024 |
Questions people ask
Who are 50-50's brand ambassadors in 2026?
Campaigns since April 2025 feature Jemimah Rodrigues, Rishabh Pant. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on 50-50's campaigns?
Credited on 50-50 campaigns: MullenLowe Lintas (1 campaign, latest 27 Feb 2026); Schbang (1 campaign, latest Sep 2024).
Know when 50-50 signs something new
One email when 50-50 or a food rival signs a sponsorship, an ambassador or a campaign.
Work at 50-50? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/50-50, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.