Balaji Wafers
Balaji Wafers sponsors 1 property, mostly film, and has 1 campaign on record. 1 confirmed in 2026.
2 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Ambassadors
Talent named in Balaji Wafers's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ayushmann Khurrana | Past | 7 Dec 2019 | 7 Dec 2019 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 7 Dec 2019
An integrated ad campaign fronted by actor Ayushmann Khurrana as brand ambassador, built around Balaji Wafers' 'less air, more wafers' positioning through a series of humorous TVCs conceived by Publicis Beehive and cast via Publicis Entertainment.
Agency: Publicis Beehive. Talent: Ayushmann Khurrana.
Agencies
Credited on Balaji Wafers's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Publicis Beehive | 1 campaign | 7 Dec 2019 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Balaji Wafers | 1 | 1 | 1 | Film | 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Balaji Wafers doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Balaji Wafers sponsor?
Balaji Wafers has 1 confirmed sponsorship property on record, mostly in film, including Zee Cine Awards. The latest is dated 2026.
Which agency works on Balaji Wafers's campaigns?
Credited on Balaji Wafers campaigns: Publicis Beehive (1 campaign, latest 7 Dec 2019).
Know when Balaji Wafers signs something new
One email when Balaji Wafers or a food rival signs a sponsorship, an ambassador or a campaign.
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