Sukumar
Named in 48 campaigns and sponsorships on Monumentum.
From public trade-press reports, each linked below. A role is shown as reported on its date and may have changed since.
Campaigns and sponsorships
Product placement · Film · 18 Nov 2024
Products written into key scenes of the Telugu blockbuster. Announced by both sides: Goldmedal's director Kishan Jain and Mythri Movie Makers' producer Y Ravi Shankar are on the record. No figure disclosed.
Associate sponsor · Film · 2024
Billed as the Associate Brand Partner of Pushpa 2. The FMEG company ran a multi-touchpoint association from April 2024 and, at release, a 'Switch to Pushpa' Instagram contest asking fans to recreate Pushpa's look, dance or dialogues for five iPhone 16 handsets.
Associate sponsor · Film · 2024
Exclusive beverage partner of Pushpa 2, under the campaign line 'Ghanam Cinema tho Ghanam Chai'. Special-edition Chakra Gold packs carried QR codes into film-themed contests, and a #PoseWithPushpa web app dropped buyers into a movie-style poster. Wavemaker India brokered it for Tata Consumer Products.
Licensing · Film · 2024
Limited-edition Dark Fantasy packs printed with Allu Arjun in his Pushpa avatar, released ahead of the film. ITC ran a 'Biggest Fan Biggest Fantasy' AR-selfie contest with five meet-Allu-Arjun prizes and a 1,000-strong fan rally at IFHE Hyderabad.
Integrated segment · Film · 2025
A 'Pause & Play' break during the World Television Premiere on the JioStar South channels: the picture appeared to develop water seepage before cutting to a Dr. Fixit spot. Built with JioStar for Pidilite Industries.
Product placement · Film · 2024
Kalyan Jewellers gold is worn through the film: Pushpa Raj's chunky chains and rings, and Srivalli's necklaces, bracelets and nose rings, in a plot beat where her silver anklets are upgraded to gold.
Licensing · Film · 2024
A limited-edition 'Pushpa' jewellery line of gold set with uncut diamonds, mother-of-pearl and semi-precious stones, unveiled by Rashmika Mandanna and sold only at selected Kalyan Jewellers showrooms.
Product placement · Film · 2024
Pushpa Raj's red Mitsubishi Pajero is used as a recurring hero vehicle, carrying his entrance and the mid-film chase.
Show 40 more
Product placement · Film · 2024
Large Daawat basmati packs are dressed into Pushpa's kitchen in the background of key scenes, backed by a tie-in film in which Allu Arjun's voice names Daawat as Pushpa's rice: 'Pushpa ka swag, Daawat ka taste'.
Product placement · Film · 2024
Yellow Astral water tanks stand in the background of the chase and dance sequences, with an off-screen Allu Arjun TVC and OOH run on the line 'Pipe jhukega nahi, paani rukega nahi'.
Product placement · Film · 2024
Kajaria hoardings appear on the billboards dressed into the film's market scenes, with a video campaign off-screen cutting film snippets against the 'India's No. 1 tile brand' claim.
Product placement · Film · 2024
Ray-Ban sunglasses are the running costume signature of Fahadh Faasil's Bhanwar Singh Shekawat through the film.
Associate sponsor · Film · 2024
Billed as official devotional partner of Pushpa 2, announced October 2024. ITC put out a co-branded limited-edition Mangaldeep Scent 3-in-1 agarbatti pack carrying Allu Arjun as Pushpa, launched in the South first and then nationally through e-commerce.
Associate sponsor · Film · 2024
Billed by Mythri Movie Makers as the film's Interior Excellence Partner, with social-media contests and digital campaigns running off the association.
Licensing · Film · 2024
'Flower Nahi Fire', a limited-edition spicy banana-chip flavour named after Pushpa's line and made with Mythri Movie Makers. Beyond Snack calls it the first movie-inspired banana chip flavour.
Co-branded campaign · Film · 2024
Co-branded launch content for the itel A80 smartphone built on Pushpa 2, running from December 2024 into the January 2025 launch; itel reported over 2 million views and 200,000 engagements on the co-branded films.
Co-branded campaign · Film · 2024
Garena ran a Pushpa 2 crossover in Free Fire Max, putting thematic in-game content and rewards drawn from the film's universe into the battle royale.
Co-branded campaign · Film · 2024
Snapchat carried exclusive behind-the-scenes footage, sneak peeks and first-look trailer and song drops from the official PushpaTheMovie and MythriMovieMakers handles, with Allu Arjun joining the platform for the release run.
Co-branded campaign · Film · 2024
A Pushpa 2 tie-in campaign built on the film's signature line: 'Pushpa Raj jhukenge nahi aur JK Tyres rukenge nahi'.
Co-branded campaign · Film · 2024
A Pushpa 2 collaboration released under the name 'Hot as Fire' by the men's grooming brand.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
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