Week of 13 Apr 2026
23 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
21 campaigns
Launch · 13 Apr 2026
A paparazzi-style teaser built around a mysterious 'Korean co-star' revealed Varun Dhawan fronting the new Korean Karare snack, timed to the IPL and building on the brand's earlier Korean-inspired launches.
Talent: Varun Dhawan.
Launch · 13 Apr 2026
A campaign film for the OPPO F33 series set on a mountain trek, featuring cricketer KL Rahul and content creator Satish Ray in a series of unplanned group interactions, positioning the phone around front-camera performance and durability.
Talent: KL Rahul, Satish Ray.
Integrated campaign · 13 Apr 2026
Cricketer Jemimah Rodrigues and music producer Yashraj Mukhate build a jingle together in a studio on an Alienware 16X Aurora, pitching the gaming laptop at students who study, game and create. The film ran on Dell India's social handles and extended to retail and on-ground student touchpoints with EMI and cashback offers.
Talent: Jemimah Rodrigues, Yashraj Mukhate.
Digital/social · 14 Apr 2026
Wforwoman marked its debut at Paris Fashion Week with what it called an industry-first AI-generated film for an Indian fashion retail brand, built to showcase the milestone digitally.
Sponsorship activation · 14 Apr 2026
Activation of Visa's FIFA partnership with HDFC Bank: a limited-edition FIFA World Cup 2026 Visa Pixel credit card and a Spend & Win contest across HDFC Bank's card portfolio, with match packages, themed staycations and merchandise as prizes, launched at a Mumbai event with Michael Owen.
Talent: Michael Owen.
Sponsorship activation · 15 Apr 2026
Multi-year partnership naming tennis champion Carlos Alcaraz as Infosys' Global Brand Ambassador, integrating the Infosys Topaz AI platform into his match analytics and a personalised performance app, and extending Infosys' decade-long technology association with professional tennis.
Talent: Carlos Alcaraz.
Integrated campaign · 15 Apr 2026
Coca-Cola reframes a drink break as a pause that pulls you back into the moment. Diljit Dosanjh carries the north and west films, Janhvi Kapoor the Tamil version with a separate Kannada cut, over an original track by Donn Bhat.
Agency: VML. Talent: Diljit Dosanjh, Janhvi Kapoor.
Purpose · 15 Apr 2026 · Reported value rs24
Cars24's ongoing 'Crashfree India' road-safety platform, which included out-of-home creative on the cost of drunk driving and billboards built from crash-damaged cars, added former India cricket captain MS Dhoni as goodwill ambassador.
Talent: MS Dhoni.
Ad film · 16 Apr 2026
A product-first film opening on Kartik Aaryan's 'problem kya hai?' monologue, then following him through everyday settings stepping into the shoes without bending down or using his hands. Rolled out as a mass play across outdoor, print and television with influencer and PR amplification behind it.
Talent: Kartik Aaryan.
Ad film · 16 Apr 2026
A dance-led film for the premium men's innerwear line, with Hrithik Roshan signed as brand ambassador and choreographed movement used to argue comfort and ease. Directed by Razy Ghai for Hope Productions and run across television, digital, social, retail and print.
Agency: Rediffusion Brand Solutions. Talent: Hrithik Roshan.
Integrated campaign · 17 Apr 2026 · Reported value Rs 1.5 crore
The 50th-anniversary global platform 'Rebellious by Nature', localised for India as #BanTheGyaan: a Hinglish film with Mandira Bedi, Sumedh Vasudev Mudgalkar and Diksha Singh telling people to tune out unsolicited advice. Rs 1.5 crore-plus to produce, a 55% digital / 45% retail split, 17 million reached on Meta and YouTube in the first week, stores dressed in the theme, and a 'Stamp the Gyaan' experiential event at the Palladium Mumbai flagship in June 2026 marking 20 years in India.
Talent: Mandira Bedi, Sumedh Vasudev Mudgalkar, Diksha Singh.
Sponsorship activation · 17 Apr 2026
A push around the Royal Challengers Bengaluru jersey telling fans to wear it outside the stadium, to the office, on holiday, at a wedding or a job interview. Built as a reel with the RCB squad plus a viral fan, extended into fan-participation posts and on-ground activity, and supported by an RCB Instagram broadcast channel.
Talent: Virat Kohli, Rajat Patidar, Krunal Pandya.
Experiential · 17 Apr 2026
The brand flew a painted panel of its Excel Everlast 20 exterior paint to roughly 86,000 feet and back, filming a real stratospheric endurance test rather than a simulation to back the range's 20-year warranty claim.
Agency: FCB Ulka.
Integrated campaign · 17 Apr 2026
Raghav Juyal signed as ambassador for HMD's smartphone line ahead of a Flipkart-exclusive launch, fronting a 360 campaign across OOH billboards, print, social, video platforms and influencer networks.
Talent: Raghav Juyal.
Integrated campaign · 17 Apr 2026 · Reported value Rs 99
Two master films and three short edits from Enormous on the thought 'Kuch chhota sa karne par, life hogi behtar', using slice-of-life scenes (a husband tiptoeing around his sleeping wife, siblings fighting over a window seat) to sell the Always-On service that keeps channels running past a missed recharge and the Rs 99 Freedom Pack. Rolled out across TV, digital, on-ground, point of sale, Google display and influencers.
Agency: Enormous.
Integrated campaign · 17 Apr 2026
Cleartrip moved its story away from discount claims and towards what the saving buys, showing urban travellers aged 18 to 40 holding back on small holiday indulgences and then saying yes to them. Built on the insight that people remember the splurge, not the discount.
Agency: FCB Kinnect.
Ad film · 17 Apr 2026
A humour-led ad film fronted by actor Jackie Shroff, echoing his old polio-awareness PSAs in a nostalgic, comic register to explain the benefits of Atomberg's water purifier.
Talent: Jackie Shroff.
Integrated campaign · 17 Apr 2026
A corporate campaign built on the idea that Indian homes are recognised by colour rather than formal address, extending the brand's warranty messaging into a statement about durability and memory. It followed 2025's 'Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai' and rolled out during the IPL, where Asian Paints is an associate broadcast sponsor.
Agency: Ogilvy India.
Launch · 18 Apr 2026
Digital video campaign introducing Pee Safe's Comfort Range of period panties, night pads, ultra-thin pads and liners, with cricketer Smriti Mandhana signed as the range's ambassador; the film shows everyday moments where discomfort dents confidence.
Talent: Smriti Mandhana.
Sponsorship activation · 18 Apr 2026
As Entertainment Partner of IPL teams Mumbai Indians and Sunrisers Hyderabad, Netflix ran a four-week integrated campaign of films showing cricketers like Rohit Sharma, Hardik Pandya and Jasprit Bumrah unwinding with Netflix after matches, on the line 'on the pitch it's cricket, off the pitch it's Netflix.'
Talent: Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Deepak Chahar, Abhishek Sharma, Ishan Kishan, Travis Head, Sunil Grover.
Experiential · 19 Apr 2026
For its 14th birthday, Nykaa built a giant interactive cake installation at Bandstand in Mumbai where visitors could pull out slices packed as gift boxes of beauty products, timed to coincide with its Birthday Sale.
Gulf
2 campaigns
Purpose · 14 Apr 2026
A Ramadan 2026 clothing-donation drive run entirely by employee volunteers. More than 80 staff collected and sorted 201 kg of clothing, over 1,005 items, and redistributed them to beneficiaries across the Kingdom.
Ad film · 17 Apr 2026
A FIFA World Cup 2026 brand film that follows fans travelling to matches by car, bus, truck and motorcycle, set against Valvoline's 160-year history. Shot in Chile, it opened in Mexico and rolled out from May across the US, China, India, Australia, Canada, Thailand and Saudi Arabia on TV, digital out of home, radio and social, with a sweepstakes offering a trip to the tournament.
Agency: We Are Laugh.