Pee Safe
Pee Safe has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Pee Safe's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Smriti Mandhana | Current | 18 Apr 2026 | 18 Apr 2026 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 18 Apr 2026
Digital video campaign introducing Pee Safe's Comfort Range of period panties, night pads, ultra-thin pads and liners, with cricketer Smriti Mandhana signed as the range's ambassador; the film shows everyday moments where discomfort dents confidence.
Talent: Smriti Mandhana.
Digital/social · 18 Nov 2024
World Toilet Day film in which a wife stages a dramatic break-up talk that turns out to be about her husband's toilet habits: seat left up, tissue on the floor, puddles everywhere. Makes the case for seat sanitiser sprays, disposable seat covers and stand-and-pee devices with humour.
Integrated campaign · 23 Sep 2024
A 360-degree push for the disposable period panty after nearly a million units sold since April 2024: billboards at Cuffe Parade, Kamala Mills and Powai aimed at working professionals, plus radio spots on Radio City and Fever FM, continuing the earlier 'A period-friendly world' theme.
Marketing leadership
As reported in the trade press, with the date and the article.
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pee Safe | 0 | 1 | 3 | – | 18 Apr 2026 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Pee Safe doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
Questions people ask
Who are Pee Safe's brand ambassadors in 2026?
Campaigns since April 2025 feature Smriti Mandhana. This comes from campaign credits in the trade press, not from endorsement contracts.
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