Atomberg
Atomberg has 3 campaigns on record and no confirmed sponsorships yet.
3 of 5 rows confirmed on their sourceHow we check
See how Atomberg compares with Lenovo / Motorola India and Philips India (Versuni, Preethi)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Atomberg is listed among Cook with Lubna's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Atomberg is listed among Geekyranjit's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Atomberg's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jackie Shroff | Current | 17 Apr 2026 | 17 Apr 2026 |
| Harsha Bhogle | Past | 2 Feb 2024 | 2 Feb 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 17 Apr 2026
A humour-led ad film fronted by actor Jackie Shroff, echoing his old polio-awareness PSAs in a nostalgic, comic register to explain the benefits of Atomberg's water purifier.
Talent: Jackie Shroff.
Ad film · 2 Feb 2024
A two-film TVC campaign featuring cricket commentator Harsha Bhogle playing on double meanings of being a 'fan', extending Atomberg's cricket-linked brand partnerships to promote its smart fans.
Talent: Harsha Bhogle.
Ad film · 18 Feb 2023
Atomberg's second TV campaign brought back its mascot twins Atom and Berg, joking about 'upar waala' (a higher power) while touting the design and energy-saving features of Atomberg fans.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Atomberg | 0 | 1 | 3 | – | 17 Apr 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Atomberg doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Who are Atomberg's brand ambassadors in 2026?
Campaigns since April 2025 feature Jackie Shroff. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Atomberg signs something new
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