Dell
Dell has 7 campaigns on record and no confirmed sponsorships yet.
7 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Alienware is listed among Dynamo Gaming's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Dell's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jemimah Rodrigues | Current | 13 Apr 2026 | 13 Apr 2026 |
| Yashraj Mukhate | Current | 13 Apr 2026 | 13 Apr 2026 |
| Cyrus Broacha | Past | 30 Jun 2022 | 30 Jun 2022 |
| Mandira Bedi | Past | 25 Mar 2022 | 25 Mar 2022 |
| Harsha Bhogle | Past | 25 Mar 2022 | 25 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 13 Apr 2026
Cricketer Jemimah Rodrigues and music producer Yashraj Mukhate build a jingle together in a studio on an Alienware 16X Aurora, pitching the gaming laptop at students who study, game and create. The film ran on Dell India's social handles and extended to retail and on-ground student touchpoints with EMI and cashback offers.
Talent: Jemimah Rodrigues, Yashraj Mukhate.
Integrated campaign · 15 Apr 2025
Seven short films ('Field Trips', 'Replays', 'Faces', 'Poses', 'Interviews', 'Movie Nights', 'Notes') showing students using AI features on the Dell Plus 14, Plus 16 and XPS 13, made with VML India for the annual back-to-school season.
Agency: VML India.
Digital/social · 17 Nov 2023
A user-generated social campaign around the ODI World Cup final: gamers posted short videos cheering for the Indian team, tagged the Alienware India handle and used the hashtag, with three winners getting headsets and wildcard entries to the brand's Alienware Gaming Fridays sessions with gaming creators.
Digital/social · 23 Nov 2022
A Cybersecurity Awareness Month video series in which content creators told stories of their own cyber incidents, stitched together with Dell executives' advice on data protection; conceptualised with 20:20 MSL and the Dell comms team.
Festive · 27 Sep 2022
Three festive films ('A Debbie Wala Festival', 'A Raunak Wala Festival', 'A Dell Wala Festival') about people celebrating in their own way, from a jersey-saree designed on a Dell laptop to emoji-shaped sweets made for a partner's daughter.
Show 2 more
Integrated campaign · 30 Jun 2022
The college leg of 'Yeh Hai Padhai 2.0' pitched PCs as the way students turn hobbies into careers, with a film on OTT and social in three languages and a second phase where Cyrus Broacha and Cyrus Sahukar worked with micro-influencers.
Agency: VMLY&R. Talent: Cyrus Broacha, Cyrus Sahukar.
Integrated campaign · 25 Mar 2022
An education umbrella for Dell's back-to-school work: a classroom-set TVC on the Inspiron 2-in-1s in five languages, a 360 rollout across TV, radio, digital and OTT, and a second phase with Harsha Bhogle, Tisca Chopra, Mandira Bedi and Amrita Raichand.
Agency: VMLY&R. Talent: Harsha Bhogle, Tisca Chopra, Mandira Bedi, Amrita Raichand.
13 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 10 Aug 2026
Alienware is named as a sponsor in the show notes of 1 episode on 2026-08-10, most recently 'DF Direct Weekly #276: GTA 6 An Extended Look Reveal Reaction, Quakecon 2026, Xb'.
In-video ad read · Podcast · 25 Mar 2026
Dell is named as a sponsor in the show notes of 2 episodes between 2026-03-25 and 2026-08-28, most recently 'Where Does AI Agent Security Actually Live?'.
Shirt sponsor · Team · 2006
Secondary shirt sponsor of BMW Sauber, 2006–2008.
8 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 21 Jul 2026
Dell is named as a sponsor in the show notes of 46 episodes between 2026-07-21 and 2026-09-03, most recently 'How AI Slashes Diagnostic Errors in Healthcare'.
In-video ad read · Podcast · 17 Feb 2026
Dell is promoted with a listener offer link (dell.com) in the show notes of 3 episodes between 2026-02-17 and 2026-03-03, most recently '971: 90% of The World’s Data is Private; Lin Qiao’s Fireworks AI is Unlocking It'.
Integrated segment · YouTube · 2026
Dell is listed among Marques Brownlee's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Dell is listed among Linus Tech Tips's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 10 Dec 2025
Alienware sponsored JLaservideo on YouTube; the most recent tracked video is 'Swinging From Webs Like Spider-man! - Adhesive Webs Finally!!!' (2025-12-10). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Alienware is listed among SypherPK's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 2 more
Integrated segment · YouTube · Undated
Alienware is listed among Ludwig's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Dell is listed among The Verge's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Dell's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Dell | 0 | 1 | 7 | – | 13 Apr 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Dell doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Who are Dell's brand ambassadors in 2026?
Campaigns since April 2025 feature Jemimah Rodrigues, Yashraj Mukhate. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Dell's campaigns?
Credited on Dell campaigns: VML (1 campaign, latest 15 Apr 2025); VMLY&R (2 campaigns, latest 30 Jun 2022).
Know when Dell signs something new
One email when Dell or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Dell? Claim this page
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