Two master films and three short edits from Enormous on the thought 'Kuch chhota sa karne par, life hogi behtar', using slice-of-life scenes (a husband tiptoeing around his sleeping wife, siblings fighting over a window seat) to sell the Always-On service that keeps channels running past a missed recharge and the Rs 99 Freedom Pack. Rolled out across TV, digital, on-ground, point of sale, Google display and influencers.
