Always On
A dance-led film for the premium men's innerwear line, with Hrithik Roshan signed as brand ambassador and choreographed movement used to argue comfort and ease. Directed by Razy Ghai for Hope Productions and run across television, digital, social, retail and print.
| Brand | Lux Industries |
|---|---|
| Agency | Rediffusion Brand Solutions |
| Talent | Hrithik Roshan |
| Channels | TV, digital, social, in-store, print |
| Source | Adgully |
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