HMD
HMD has 3 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in HMD's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sanya Malhotra | Current | 16 Aug 2024 | 22 Sep 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 17 Apr 2026
Raghav Juyal signed as ambassador for HMD's smartphone line ahead of a Flipkart-exclusive launch, fronting a 360 campaign across OOH billboards, print, social, video platforms and influencer networks.
Talent: Raghav Juyal.
Launch · 22 Sep 2025
A brand film with Sanya Malhotra for the Vibe 5G that moves HMD's pitch from specs to self-expression for Gen Z; a 360 rollout across TV, print, digital and social with retail POS, by AndAnd Brand Partners.
Agency: AndAnd Brand Partners. Talent: Sanya Malhotra.
Launch · 16 Aug 2024
HMD's first brand campaign in India, by AndAnd Brand Partners: Sanya Malhotra takes gesture-controlled selfies on the HMD Crest, while Jimmy Shergill plays 'Jimmy Bhaiya' to his butler in the 'Khoob Chalega' films for the HMD 105 and 110 feature phones with UPI payments; Shergill's deal was renewed in January 2025 on the back of it.
Agency: AndAnd Brand Partners. Talent: Sanya Malhotra, Jimmy Shergill.
Agencies
Credited on HMD's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| AndAnd Brand Partners | 2 campaigns | 22 Sep 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Questions people ask
Who are HMD's brand ambassadors in 2026?
Campaigns since April 2025 feature Sanya Malhotra. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on HMD's campaigns?
Credited on HMD campaigns: AndAnd Brand Partners (2 campaigns, latest 22 Sep 2025).
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