Cars24
Cars24 sponsors 1 property, mostly cricket, and has 3 campaigns on record. 3 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Sunrisers Hyderabad, 2022–2023.
Ambassadors
Talent named in Cars24's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 15 Apr 2026 | 15 Apr 2026 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 12 Aug 2026 · Reported value rs24
A guerrilla outdoor stunt built around a boat went viral for Cars24 on social media; Gurugram police publicly denied issuing the Rs 50,000 traffic challan that circulated alongside the stunt and said the boat had been seized.
Purpose · 15 Apr 2026 · Reported value rs24
Cars24's ongoing 'Crashfree India' road-safety platform, which included out-of-home creative on the cost of drunk driving and billboards built from crash-damaged cars, added former India cricket captain MS Dhoni as goodwill ambassador.
Talent: MS Dhoni.
Integrated campaign · 18 Feb 2026 · Reported value rs24
Cars24 fronted its India CEO Himanshu Ratnoo in a campaign built around family trust to publicise a lifetime warranty and 30-day return policy on used cars, aimed at easing the anxiety used-car buyers feel after purchase.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cars24 | 1 | 3 | 3 | Cricket | 12 Aug 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Cars24 doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Cars24 sponsor?
Cars24 has 1 confirmed sponsorship property on record, mostly in cricket, including Sunrisers Hyderabad. The latest is dated 12 Aug 2026.
Who are Cars24's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Does Cars24 sponsor cricket?
Yes. Cars24 has 1 confirmed cricket deal on record.
Know when Cars24 signs something new
One email when Cars24 or an automotive rival signs a sponsorship, an ambassador or a campaign.
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