The 50th-anniversary global platform 'Rebellious by Nature', localised for India as #BanTheGyaan: a Hinglish film with Mandira Bedi, Sumedh Vasudev Mudgalkar and Diksha Singh telling people to tune out unsolicited advice. Rs 1.5 crore-plus to produce, a 55% digital / 45% retail split, 17 million reached on Meta and YouTube in the first week, stores dressed in the theme, and a 'Stamp the Gyaan' experiential event at the Palladium Mumbai flagship in June 2026 marking 20 years in India.
