Skechers
Skechers sponsors 3 properties, mostly football, then cricket, and has 7 campaigns on record. 1 confirmed in 2026.
10 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit supplier · Team · 2025
Kit supplier of Mohun Bagan SG, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2024
Kit supplier of Mumbai Indians, 2024–present.
Kit supplier · Team · 2024
Kit supplier of Mohun Bagan Super Giant, 2024–present.
Ambassadors
Talent named in Skechers's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kartik Aaryan | Current | 8 Jul 2025 | 16 Apr 2026 |
| Mohammed Siraj | Current | 8 Dec 2025 | 8 Dec 2025 |
| Alaya F | Current | 8 Dec 2025 | 8 Dec 2025 |
| Ananya Panday | Current | 5 Nov 2020 | 10 Nov 2025 |
| Siddhant Chaturvedi | Past | 1 Oct 2020 | 1 Oct 2020 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 16 Apr 2026
A product-first film opening on Kartik Aaryan's 'problem kya hai?' monologue, then following him through everyday settings stepping into the shoes without bending down or using his hands. Rolled out as a mass play across outdoor, print and television with influencer and PR amplification behind it.
Talent: Kartik Aaryan.
Launch · 8 Dec 2025
India launch of the latest GO WALK line under the 'We Define Comfort' idea, with cricketer Mohammed Siraj and actor Alaya F as campaign ambassadors and a mix of storytelling films and influencer partnerships that treat walking as a lifestyle rather than a chore.
Talent: Mohammed Siraj, Alaya F.
Experiential · 10 Nov 2025
The sixth edition of the brand's mass walk event, led on the day by ambassadors Kartik Aaryan and Ananya Panday and run with the GoSports Foundation, which the brand funds to back emerging Indian athletes.
Talent: Kartik Aaryan, Ananya Panday.
Other · 8 Jul 2025
A nationwide outdoor burst for the hands-free slip-ins range built on the 'step in and go' line and fronted by Kartik Aaryan, running on static and digital sites through to 15 July with Signpost India on the inventory.
Talent: Kartik Aaryan.
Experiential · 3 Dec 2020
OOH stunt in which three professional women mountaineers (Aishwarya Gajanan Ghare, Marishaa Shah, Priyanka Chinchorkar) climbed 35 feet to hang a 70-pound, 800 sq ft D'Lites flex on a Mahim billboard, extending the campaign's message about pushing past labels. Conceived and executed by OOH agency Street Talk (Signpost India).
Show 2 more
Launch · 5 Nov 2020
TVC launching the D'Lites '90s-style sneaker in India and Ananya Panday as the brand's first female ambassador: a cancelled rehearsal turns into a synchronised street dance through Mumbai and Goa, shot during the lockdown. Created by Leo Burnett India.
Agency: Leo Burnett India. Talent: Ananya Panday.
Ad film · 1 Oct 2020
India-only multimedia campaign for Skechers Performance that made Siddhant Chaturvedi the brand's first Indian ambassador and urged people coming out of lockdown to take up running as their fitness routine. Created by Leo Burnett India.
Agency: Leo Burnett India. Talent: Siddhant Chaturvedi.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Pachuca, 2025–present. Listed for the 2025–26 season.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Skechers is listed among The Wingrove Family's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Skechers's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 2 campaigns | 5 Nov 2020 |
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
| Malabar Gold & Diamonds | 0 | 2 | 10 | – | 28 Jul 2026 |
Where peers sponsor and Skechers doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
| Indian Idol 14 | Levi's India |
Questions people ask
What does Skechers sponsor?
Skechers has 3 confirmed sponsorship properties on record, mostly in football, then cricket, including Mohun Bagan SG, Mumbai Indians, Mohun Bagan Super Giant. The latest is dated 16 Apr 2026.
Who are Skechers's brand ambassadors in 2026?
Campaigns since April 2025 feature Kartik Aaryan, Mohammed Siraj, Alaya F, Ananya Panday. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Skechers's campaigns?
Credited on Skechers campaigns: Leo Burnett India (2 campaigns, latest 5 Nov 2020).
Does Skechers sponsor cricket?
Yes. Skechers has 1 confirmed cricket deal on record.
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