Week of 20 Apr 2026
17 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
14 campaigns
Purpose · 20 Apr 2026
An investor-education campaign (referred to in copy as 'Har Indian Investor') aimed at building awareness and confidence around mutual fund investing among first-time retail investors, with an initial goal of getting at least one family member in every household investing.
Experiential · 20 Apr 2026
A fashion campaign across DLF Mall of India, DLF Promenade and DLF Avenue (15 April-20 May 2026) pairing 100 curated seasonal looks by stylists Pranav Goswamy, Smridhi Sibal and Jasbir Singh Mehta with a "phygital" digital styling experience, featuring collections from Zara, H&M, Mango, Tommy Hilfiger and other mall tenants.
Ad film · 20 Apr 2026
Catch's first salt-category film has a young girl in a neighbourhood play area explaining pink rock salt's origins and benefits to two mothers, reframing salt as an informed choice under 'Kyunki Khana Sirf Khana Nahi Hota'.
Agency: Dentsu Creative Webchutney.
Digital/social · 20 Apr 2026
Three digital films built on absurd, exaggerated reactions to a discount, selling up to half off domestic hotel bookings to a deal-conscious Indian audience. Made by 22feet and amplified with Aparshakti Khurana, Raghu and Rajiv, and Gajraj Rao across Meta and YouTube.
Agency: 22feet Tribal Worldwide. Talent: Aparshakti Khurana, Gajraj Rao.
Ad film · 21 Apr 2026
A film set in a surreal underwater cityscape following cricketer Abhishek Sharma, made to launch the Mariana Limited Edition Coral Reef Green Swiss automatic diver's watch, capped at 200 pieces worldwide.
Talent: Abhishek Sharma.
Experiential · 21 Apr 2026
A co-branded Coca-Cola x Burger King food truck that took Whopper meal combos to college campuses, launched at Lovely Professional University's inter-college festival with live music, DJ sets and gaming zones aimed at Gen Z.
Ad film · 22 Apr 2026
Urban Company's water-purifier brand Native released a classroom-satire ad series built around a fictional 'Institute of Purifier Management', mocking the RO industry's opaque warranties and unnecessary service nudges across three films.
Agency: MANJA.
Rebrand · 23 Apr 2026
Two years after its 2024 split from the rest of the Godrej family businesses, Godrej Industries Group unveiled a new purpose and corporate identity spanning consumer products, real estate, financial services, agriculture and chemicals, which Chief Brand Officer Tanya Dubash described as clarity rather than a strategic shift.
Sponsorship activation · 24 Apr 2026
A campaign built around HDFC Life's sponsorship of the Kolkata Knight Riders, fronted by KKR players, promoting financial preparedness under the 'Kal Ka Plan' (tomorrow's plan) theme.
Talent: Ajinkya Rahane, Ramandeep Singh, Vaibhav Arora.
Launch · 25 Apr 2026
TVC fronted by Kareena Kapoor Khan for the brand's move into derma-care with AHA/BHA underarm roll-ons, framing underarm care as an everyday act of confidence rather than a chore.
Talent: Kareena Kapoor Khan.
Sports · 25 Apr 2026
Valvoline's first FIFA World Cup ad film, about fans who travel across cities and countries for their team and the mechanics who keep them moving, produced in Chile by We Are Laugh. The campaign rolled out in India first, ahead of the United States, China, Australia and other markets in May 2026, across TV, digital out-of-home, radio, social and experiential activations.
Digital/social · 25 Apr 2026
Kingfisher tapped into a viral Karan Aujla-Parul Gulati social media moment with a real-time brand intervention, embedding itself in the cultural conversation rather than running a scripted promotion. The campaign, by Owled Media, drove more than 32 million in reach.
Agency: Owled Media.
Sponsorship activation · 25 Apr 2026
A television commercial built around CP Plus's title sponsorship of Punjab Kings, using cricket to dramatise the brand's themes of trust, vigilance and security at scale. Unveiled at a fan meet-and-greet event in New Delhi with players and company leadership present.
Integrated campaign · 25 Apr 2026
Six digital films plus print, metro-train branding, cinema, OOH, radio and a 45-day 'Career Rath' counselling van across 251 cities, all built on turning a student's 'kash' (what if) into a decision to join Aakash. Made by Red Bangle Film Collaborative; the company called it its biggest campaign, with 13 million unique digital reach.
Agency: Red Bangle Film Collaborative.
Gulf
3 campaigns
Festive · 21 Apr 2026
Vimto's Ramadan work was named to Kantar's global top ten most effective campaigns for 2026, the only Middle East entry on the list. Kantar's LIFT+ study reported a multimedia plan that put long-format creative into peak Ramadan viewing and ran digital activation through the month, lifting awareness six points and brand associations five.
Sponsorship activation · 24 Apr 2026
Cenomi Centers tied up with Al-Nassr FC to bring the club's fan base into its malls with experiences built around the team beyond matchdays, positioning the mall estate as a meeting point for retail, lifestyle and sport.
Digital/social · 24 Apr 2026
A seven-part Ramadan digital series, one episode per Emirate, tracing local rituals: pouring qahwa in Abu Dhabi, arranging dates in Ajman, lighting oud in Ras Al Khaimah, luqaimat and balaleet in Umm Al Quwain, seaside iftar picnics in Fujairah. The car sat alongside each ritual rather than at its centre. A weekly Guess the Craft feature and a Community Craft Stories user-generated strand ran alongside.
Agency: Ogilvy.