Week of 6 Apr 2026
18 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
18 campaigns
Purpose · 6 Apr 2026
A campaign marking a green/sustainability milestone, tying an SIP investing initiative to water restoration efforts.
Ad film · 7 Apr 2026
A brand film for the Himalayan spring water positioning premium living as calm and understated rather than showy. Rana Daggubati moves through a day that ends in the mountains, with an adopted indie dog written in to carry over Vedica's earlier adopt-don't-shop message.
Talent: Rana Daggubati.
Launch · 7 Apr 2026
Launch film for the Safe Sun HydroActivated Sunscreen SPF 50+ fronted by Miss Universe Harnaaz Sandhu, built around everyday sunscreen failures such as patchy application and fading protection in an urban setting. Ran on Instagram, Facebook and YouTube, on JioStar CTV and Zee5, with a spot on Zee Bangla's Sa Re Ga Ma Pa, metro out-of-home, influencers and in-store promotion.
Talent: Harnaaz Sandhu.
Ad film · 8 Apr 2026
Sanya Malhotra dithers in a store aisle over which ubtan face wash to buy until Shah Rukh Khan steps in with a nudge towards Joy's turmeric, saffron and sandalwood wash. The product's first television film, supported on digital and social.
Talent: Shah Rukh Khan, Sanya Malhotra.
Launch · 8 Apr 2026
Finish signed Ayushmann Khurrana as brand ambassador for a campaign film showing Finish Ultimate Plus tablets working with Bosch dishwashers without pre-rinsing, targeting a common misconception in Indian kitchens.
Talent: Ayushmann Khurrana.
Sports · 9 Apr 2026
Rapido ran a 'First Ride Free' promotional campaign timed to IPL 2026, using the tournament's reach to drive new-user trial of the app.
Digital/social · 9 Apr 2026
A digital campaign fronted by PolicyBazaar founder Yashish Dahiya, who engages people directly in everyday settings around a widely-acknowledged but rarely-acted-on truth: most Indians know they need financial protection but keep delaying it.
Talent: Yashish Dahiya.
Ad film · 9 Apr 2026
Alia Bhatt's first campaign as brand ambassador for Myntra and Myntra Beauty, a film shot against the Myntra Beauty Glow Up Days event about not rationing your favourite beauty products, positioned to deepen engagement with Myntra's beauty shoppers.
Talent: Alia Bhatt.
Experiential · 9 Apr 2026
Street activation in Bengaluru on 5 April 2026: an autorickshaw wrapped in Satoshi Nakamoto branding, driven by creator Rahman Khan ('Sir Supreme') in a black cloak and golden mask, gave strangers free rides and 1990s-style birthday snack boxes, filmed as a collaborative Instagram reel. The idea: if people can trust a masked driver, they can start to trust crypto.
Talent: Rahman Khan (Sir Supreme).
Rebrand · 10 Apr 2026
Olectra repositioned itself from a maker of electric-bus hardware to an integrated provider of electric mobility and energy infrastructure, unveiling a new brand identity and the tagline 'Transforming Everyday' as it expanded into electric trucks, heavy-duty tippers and private logistics.
Launch · 10 Apr 2026
A limited-edition Dove shower and hair-care range styled after the Netflix series Bridgerton, with fragrances such as 'Raspberry Rendezvous' and 'Moonlight Masquerade', sold through digital-first retail (Nykaa) to connect the brand with the show's cultural moment.
Integrated campaign · 10 Apr 2026
Farah Khan plays a director casting her next ad and ends up picking India's top badminton players, the argument being that discipline and a proven record are what you look for in a bank too. Leo India made it and it ran in 14 cities.
Agency: Leo India. Talent: Farah Khan, Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, Gayatri Gopichand.
Launch · 11 Apr 2026
Summer campaign for the premium linen range, styled around Kriti Sanon in the Premium Linen Skipper Collar Shirt to show linen moving from work to evening wear.
Talent: Kriti Sanon.
Ad film · 11 Apr 2026
A three-film cinema campaign built on the idea that style is an instant connector: strangers in conflict (a theatre argument, a competitive match, a sibling row) shift to camaraderie on recognising they are wearing the same Snitch pieces.
Agency: Verve Media.
Sponsorship activation · 11 Apr 2026
An IPL campaign off the back of its third year as Delhi Capitals title partner, with a film that exaggerates the frustration of slow paperwork before landing the line 'AI Ki Asani Wala Loan'. It covers business, car, home, property and two-wheeler loans.
Purpose · 11 Apr 2026
A World Health Day umbrella for Hamdard Laboratories' preventive-health work: digital education content first, then CME programmes and Unani conclaves across eleven cities with the Ministry of AYUSH, folding in the 'Unani Ki Kahani' storytelling series.
Sponsorship activation · 11 Apr 2026
A season-long Indian T20 League 2026 campaign built on Birla Estates' continuing partnership with Gujarat Titans, pairing the discipline of high-performance sport with the precision of thoughtfully designed homes through fan engagement and exclusive customer experiences.
Sponsorship activation · 11 Apr 2026
IPL 2026 partnership with Delhi Capitals and Kolkata Knight Riders built around an understated storytelling platform that frames cricketing excellence as discipline and preparation away from the spotlight, rather than amplifying tournament noise.