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PurposeIndia15 Apr 2026

Crashfree India road safety platform

Cars24's ongoing 'Crashfree India' road-safety platform, which included out-of-home creative on the cost of drunk driving and billboards built from crash-damaged cars, added former India cricket captain MS Dhoni as goodwill ambassador.

BrandCars24
AgencyNot named
TalentMS Dhoni
ChannelsOOH
SourceTeam-BHPEverything Experiential

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