Back to School with the Alienware 16X Aurora
Cricketer Jemimah Rodrigues and music producer Yashraj Mukhate build a jingle together in a studio on an Alienware 16X Aurora, pitching the gaming laptop at students who study, game and create. The film ran on Dell India's social handles and extended to retail and on-ground student touchpoints with EMI and cashback offers.
| Brand | Dell |
|---|---|
| Agency | Not named |
| Talent | Jemimah Rodrigues, Yashraj Mukhate |
| Channels | digital, social, in-store, on-ground |
| Source | MediaNews4U |
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