Week of 5 Jan 2026
22 sponsorships and 10 campaigns dated this week, confirmed rows only.
India
22 sponsorships
Title sponsor · TV show · 5 Jan 2026
Announced as the season's lead sponsor. The integration is in-show usage plus Canva-AI-powered daily summaries, weekly episode moments and wrap videos, and an 'As Seen on Shark Tank' template pack. Note the trade coverage is inconsistent on the tier: MediaBrief's headline calls it co-presenting and its body calls it title sponsor.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting sponsor of season 5 on Sony LIV, announced at an experiential event on the Shark Tank India set in Mumbai in December 2025 and carrying OPPO's 'Make Your Moment' platform into the show.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting sponsor of season 5 on the Sony LIV side of the dual TV-plus-OTT sponsor wall.
Associate sponsor · TV show · 5 Jan 2026
Co-powered sponsor of season 5 on both the Sony LIV and the Sony Entertainment Television sponsor walls.
Associate sponsor · TV show · 5 Jan 2026
Partner-tier sponsor of season 5 on both the Sony LIV and Sony Entertainment Television walls; Fixderma CEO Shaily Mehrotra also joined the season as a Shark.
Associate sponsor · TV show · 5 Jan 2026
Partner-tier sponsor of season 5 on Sony LIV.
Associate sponsor · TV show · 5 Jan 2026
Partner-tier sponsor of season 5 on Sony LIV; Rayzon Solar founder Hardik Kothiya also sat on the season's Shark panel.
Associate sponsor · TV show · 5 Jan 2026
Partner-tier sponsor of season 5 on Sony LIV.
Associate sponsor · TV show · 5 Jan 2026
Co-powered sponsor of season 5 on the Sony Entertainment Television side of the sponsor wall.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting sponsor of the 2026 season, placing Ananda dairy products - paneer above all - inside the MasterChef kitchen across everyday and technical challenges.
Presenting sponsor · TV show · 5 Jan 2026
Co-presenting partner of the 2026 season; VRB founder Viraj Bahl tied the buy to the season's pairs format.
Associate sponsor · TV show · 5 Jan 2026
Co-powered partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Co-powered partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Associate sponsor · TV show · 5 Jan 2026
Brand partner of the 2026 season.
Presenting sponsor · TV show · 9 Jan 2026
Presenting sponsor of Splitsvilla X6; Fujifilm India's Arun Babu framed the buy around the show's candid-moment storytelling.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6, carrying the Sofy AntiBacteria hygiene proposition to the show's Gen Z audience.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor and official fashion sponsor of Splitsvilla X6, its second consecutive season on the show.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6, with the fragrance written into moments of attraction and first impressions, per Hamilton Sciences CEO Saurabh Gupta.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6.
Associate sponsor · TV show · 9 Jan 2026
Special Partner of Splitsvilla X6.
6 campaigns
Digital/social · 8 Jan 2026
A digital-first push to make people remember 1930, India's cybercrime helpline. It twists the Hindi phrase 'bas 19-20 ka farak hai', used to dismiss a small difference, into an argument for calling 1930 the moment something looks off. A rap film carried the number, four creators cut skits on common scams, and Truecaller added 1930 as a one-tap verified speed dial inside the app.
Talent: Abhinav Chand, Sakshi Sharma, Krishna Talesara, Anmol Khanna.
Sponsorship activation · 8 Jan 2026
A festival collection for H&M's second year as a Lollapalooza India sponsor, fronted by teen band OutStation. The drop had separate men's and women's capsules plus a LinkedIn Park merch capsule built as a pun on the festival's audience.
Talent: OutStation.
Rebrand · 8 Jan 2026
Federal Bank refreshed its brand identity as it pursues pan-India growth, discussed by CMO MVS Murthy in a video interview about the thinking behind the update.
Sponsorship activation · 9 Jan 2026
STAGE signed actor Randeep Hooda as brand ambassador to back its expansion into new regional markets, with him fronting campaigns across digital, TV and OOH including promotion of its smart-TV app; he joins javelin thrower Neeraj Chopra as the platform's other brand ambassador.
Talent: Randeep Hooda, Neeraj Chopra.
Launch · 9 Jan 2026
Shubman Gill fronts the global launch campaign for the Nike Mind 001 mule and Mind 002 sneaker, Nike's first footwear built on neuroscience to help athletes feel calm and present before and after competition. His second global Nike campaign in a few months, announced for India from Mumbai with General Manager Tarundeep Singh.
Talent: Shubman Gill.
Digital/social · 10 Jan 2026
A 4th-anniversary 'Big Fox Birthday' campaign film starring Himesh Reshammiya, who parodies his own 'Tandoori Nights' persona to promote the viral Skin Radiance Mask for tan removal, part of a celebrity strategy that has also featured Orry, Shalini Passi and Neena Gupta.
Talent: Himesh Reshammiya.
Gulf
4 campaigns
Rebrand · 6 Jan 2026
The streaming service Shahid took the name MBC Shahid from 2 January 2026, announced on its own social channels, to tie the platform to the MBC broadcast portfolio rather than run it as a separate service. Subscription tiers and content libraries were unchanged.
Integrated campaign · 6 Jan 2026
A brand platform that dropped speed, coverage and hardware claims in favour of the emotional distances between families, businesses and communities in the UAE, restating du's promise of adding life to life. The creative debuted on the Burj Khalifa and was built with TBWA\RAAD.
Agency: TBWA\RAAD.
Ad film · 7 Jan 2026
A new onboard safety film that opens by declaring itself the no-nonsense version, with a cabin crew member spelling out that there are no dancers, no movie characters and no celebrities in it. The trade press read the line as a knowing dig at the airline's own celebrity-heavy advertising history.
Experiential · 8 Jan 2026
A high-altitude group fitness class staged above Riyadh every Saturday through January 2026, entered by ballot, timed to the busiest fitness month of the year and used as GymNation's opening statement in the Saudi market. Concept and rollout were done in-house and seeded through a small set of Riyadh social accounts.