Week of 12 Jan 2026
17 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
16 campaigns
Purpose · 12 Jan 2026
A three-month road-safety campaign run across five Indian cities to promote safer riding habits.
Ad film · 12 Jan 2026
Brand campaign focused on making everyday riding effortless, positioning Ather scooters around ease of use for daily commuting rather than performance specs.
Launch · 13 Jan 2026
A vertical-first film and billboards across Chennai and other cities styled grandmaster Rameshbabu Praggnanandhaa as a fashion figure in Madras checks, posed beside the Duo mascot, to sell the new chess course. Created by Talented; directed by the duo Akimbo (M G Bopanna and Mandakini).
Agency: Talented. Talent: Rameshbabu Praggnanandhaa.
Digital/social · 14 Jan 2026
Krafton India integrated Royal Enfield motorcycles into Battlegrounds Mobile India (BGMI), putting the brand's bikes inside one of India's biggest mobile games as an in-game brand collaboration.
Digital/social · 14 Jan 2026
A co-branded digital awareness campaign with Godrej Yummiez taking on the beliefs that frozen food is the opposite of fresh and that air fryers are only for snacks, pitching the two as partners for quick, lower-oil home cooking.
Launch · 14 Jan 2026
Launch of the entry-level Chetak C25 electric scooter alongside a reworked, digital-first media mix that scaled back print and treats TV as a secondary medium.
Ad film · 15 Jan 2026
A CarDekho ad film featuring Bollywood actor Akshay Kumar helping fulfil his on-screen daughter's dream of owning her first car, tying the platform to a father-daughter emotional moment around car buying.
Talent: Akshay Kumar.
Sponsorship activation · 16 Jan 2026 · Reported value rs 14
Long-running global sports-sponsorship platform anchoring TCS's B2B brand in the emotion of marathon running. TCS sponsors 14 marquee marathons across 11 countries, including the Mumbai, London, New York City and Sydney marathons, tied to its brand promise 'With you for the long run.'
Digital/social · 16 Jan 2026
Three films that put AI-generated characters and real social media influencers in the same frame, each opening with a man running into an expectation a woman voiced online. The running line asks whether he is dressed to be the main character in her story.
Digital/social · 16 Jan 2026
A digital-first campaign timed to Quitters' Day, the January date when new-year health resolutions usually collapse. Uplife reframes the moment from quitting to consistency and pushes small everyday hacks and healthy-eating cues built around its cooking oils and brown basmati rice.
Purpose · 17 Jan 2026
A 60-second film set in Mumbai traffic showing riders who carry their helmets on handlebars and arms rather than wearing them, until a crash leaves an unworn helmet spinning in the air. The line 'wearing a helmet saves lives, carrying one doesn't' pushes usage over ownership.
Agency: Scratchpad.
Sports · 17 Jan 2026
A brand campaign anchored by ambassador Shubman Gill that draws a parallel between personal grit and national progress, with a multilingual lead film timed to Gill's captaincy of India's ODI side during the India vs New Zealand 2026 series.
Talent: Shubman Gill.
Ad film · 17 Jan 2026
A TVC that turns convenience into a character: Insta-Mami, an apron-caped superhero who no longer needs muscle to press idiyappam because the battery-powered, trigger-press maker does it, aimed at South Indian working households.
Festive · 17 Jan 2026
A Gujarati Uttarayan anthem sung by folk star Kirtidan Gadhvi with a 'Kai Po Che' chorus, released as a festive soundtrack for rooftops rather than a jingle, paired with discounted festival combo packs.
Talent: Kirtidan Gadhvi.
Digital/social · 17 Jan 2026
A consumer-education platform simplifying real estate for homebuyers via a microsite, chatbot, podcast series (hosted by Raj Shamani) and short films fronted by Vicky Kaushal, Sufi Motiwala, Kumud Mishra and Parag Tyagi, addressing real buyer questions on documentation, compliance and RERA; the second edition was backed by a Birla Estates x ANAROCK "Homebuyer Awareness Survey."
Talent: Vicky Kaushal, Sufi Motiwala, Kumud Mishra, Parag Tyagi.
Digital/social · 18 Jan 2026
Skoda India teased the 2026 Kushaq facelift with a marketing theme built around nostalgia for the Bollywood classic Dilwale Dulhania Le Jayenge (DDLJ) ahead of the model's India launch.
Gulf
1 campaign
Sports · 15 Jan 2026
Al Ain Farms renewed its backing of Emirati single-seater racing driver Rashid Al Dhaheri for a second year, building the story around nutrition in his daily routine and around the company's wider push to champion young Emiratis on an international pathway.
Talent: Rashid Al Dhaheri.