MamyPoko Pants × MTV Splitsvilla X6, 2026
- Brand
- MamyPoko Pants · Personal & home care
- Property
- MTV Splitsvilla X6 · JioHotstar / MTV
- Tier
- Associate sponsor
- Date
- 9 Jan 2026
- Source
- exchange4media
Co-Powered By sponsor of Splitsvilla X6, carrying the Sofy AntiBacteria hygiene proposition to the show's Gen Z audience.
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MamyPoko Pants's other deals
Digital/social · 8 Jul 2025
A real-time Instagram campaign for the birthday of the brand mascot Pokochan, where AI-generated images and videos put the mascot through invented birthday adventures at the Taj Mahal, Hawa Mahal, Goa and the Himalayas, with more than 20 posts shaped live by follower suggestions.
Agency: Grapes Worldwide.
Associate sponsor · TV show · 6 Jan 2025
Listed among the sponsors of season 4 on Sony LIV.
Integrated campaign · 2 Jan 2025
A campaign aimed squarely at first-time mothers, positioning MamyPoko Pants as the diaper a newborn should start on and the default first choice at the point a mother picks a brand.
Ad film · 21 Feb 2024
A TVC plus an AI-assisted CGI digital film launching Extra Absorb Pants, told through a baby whose uninterrupted night's sleep sets up a new imagined adventure each day.
Agency: Grapes.
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