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Sponsorship activationIndia8 Jan 2026

The Sound of Style, Lollapalooza India 2026

A festival collection for H&M's second year as a Lollapalooza India sponsor, fronted by teen band OutStation. The drop had separate men's and women's capsules plus a LinkedIn Park merch capsule built as a pun on the festival's audience.

BrandH&M
AgencyNot named
TalentOutStation
Channelsdigital, social, on-ground, in-store
SourceMediaNews4U