Who sponsors MTV Splitsvilla X6
6 brands have sponsored MTV Splitsvilla X6. Not here yet: food, e-commerce & retail, home & building, automotive, payments & fintech.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| ENVY | Personal & home care | Associate sponsor | 2026 | |
| Instax | Consumer electronics | Presenting sponsor | 2026 | |
| MamyPoko Pants | Personal & home care | Associate sponsor | 2026 | |
| Matrix | – | Associate sponsor | 2026 | |
| NEWME | Fashion & lifestyle | Associate sponsor, Integrated segment | 2026 | |
| Philips India (Versuni, Preethi) | Consumer electronics | Associate sponsor | 2026 |
Categories here
Not here yet
Categories common on other tv and streaming properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other tv and streaming properties. For organisers, the shortlist.
Similar tv and streaming properties
Every deal, with its source8 rows · what our check found on each source page
Integrated segment · TV show · 20 Jan 2026
JioHotstar's 'Shop The Look' surface on Splitsvilla season 16: outfits worn by female contestants appear under the video player and viewers complete selection, payment and address confirmation without leaving the app - the first full purchase journey embedded in an Indian reality-show stream.
Licensing · TV show · 20 Jan 2026
A Splitsvilla-linked NEWME clothing collection released progressively alongside episodes, drawing on outfits worn on the show.
Presenting sponsor · TV show · 9 Jan 2026
Presenting sponsor of Splitsvilla X6; Fujifilm India's Arun Babu framed the buy around the show's candid-moment storytelling.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6, carrying the Sofy AntiBacteria hygiene proposition to the show's Gen Z audience.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor and official fashion sponsor of Splitsvilla X6, its second consecutive season on the show.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6, with the fragrance written into moments of attraction and first impressions, per Hamilton Sciences CEO Saurabh Gupta.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor of Splitsvilla X6.
Associate sponsor · TV show · 9 Jan 2026
Special Partner of Splitsvilla X6.
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